Lead Generation & More

Research & Trends

White papers, case studies, research briefs, and more. Just send us your content or let us help you create it, then we'll design and promote a lead generation page where readers submit their info to access it. You'll be instantly notified of leads and can download them anytime for use in your CRM. It's that easy!

Research & Trends packages include the following:

Design and hosting of landing page
Auto-triggered follow-up email to reader with a link to your provided content
Instant lead delivery
Minimum lead guarantee
Customized email and web promotion

Live Webinar Broadcasts

Webinars are one of the most effective tools for generating leads and establishing yourself as the expert in your field. But they can be quite stressful to organize and difficult to produce. Don't worry! Our media team makes it easy.

All you have to do is deliver your presentation, and we take care of the rest: tech stuff, promotion, registration, lead delivery, hosting... everything!

Webinar packages include the following:

Pre-project planning
Customized email and web promotion
Live broadcast of your 30-60 minute presentation
Follow-up questionnaire to attendees
One year on-demand hosting on Insurance Journal’s Research & Trends platform
A copy of the recording to use on your own site
Contact info of all registrants (both those who watch the webinar live and also those who view it on-demand throughout the year)

Insurance Journal Live Webinar Broadcasts

What content works best?

As of August 2021, these are some of the most watched webinars:

How Growing Agencies Are Using Existing Data to Supercharge Productivity
Ready, Set… Activate! Advanced Risk Analytics for Wildfire & Flood in the U.S.
Accelerating Change in Insurance Distribution Through Technology
How to Grow Your Agency with Digital Marketing
Seeing The Heat Before the Fire: How Thermography is Changing Insurance

Editorial Webinar Sponsorship

Throughout the year, IJ’s award-winning editorial team will present webinars on timely topics.

High-visibility sponsorships are offered for each webinar, and include all of the following:

Your logo displayed and a shout-out by our host at the beginning of the webinar
Your logo displayed in email promotion to 85,000+ BPA-qualified subscribers
Your logo in a minimum of 4 social media posts promoting the webinar and thanking you for making it free
Your logo on the webinar registration page on IJ’s Research & Trends platform, where it will also be available on-demand for 1 year
You get the names and emails of all registrants (both those who watch the webinar live and also those who view it on-demand throughout the year)
Bonus: You get 90 seconds to address our audience at the beginning of the webinar

All that is needed to start promotion is your logo.

IJ Editorial Webinars are VERY well attended!

1,362 Registrants – At the Speed of Light: Keeping Up with Cyber Insurance (March 2021)
920 Registrants – How Insurance is Keeping up with the Bustling Cannabis Sector (April 2021)
1,438 Registrants — What You Should Know About Agency E&O (May 2021)
794 Registrants - Workers’ Compensation in a Post-Covid World (June 2021)
1,863 Registrants – Cyber Insurance: Is This the Beginning , Middle or End? (August 2021))

IJ’s award-winning editorial team will be producing 4 educational webinars in 2022:

Cyber (March 2022)
Cannabis (April 2022)
Workers' Compensation (June 2022)
E&O (November 2022)

Executive Roundtables

Our research team will assemble an interesting mix of executive talent for a compelling webinar discussion to be broadcast to the industry.

Your sponsorship gets you a place on the panel to participate in the discussion and establish yourself as one of the experts in front of our engaged audience of P/C insurance professionals.

Your logo will be featured on the signup page and in all promotional materials, which can include web, email, mobile, print, and/or social media marketing, as well as a whitepaper of key takeaways, video highlights on IJTV, or a sponsored summary on InsuranceJournal.com— all depending on your specific goals and budget.

Podcast Sponsorships

IJTV is home to several podcasts, including On Point with Peter van Aartrijk, Insuring Cannabis with Don Jergler, and Insuring Cyber with Elizabeth Blosfield.

Sponsorship includes a shout out from the host at beginning of the episode, as well as a text mention / hyperlink in the podcast description.

Podcast Production

Want to star in your own podcast but don’t know where to start? Our media team is super good at this stuff. We make it easy!

Let’s plan out a podcast discussion together (you can pick the topics and questions) and then we’ll record via phone or webcam.

From there, we take care of everything: audio and video editing, thumbnail design, hosting, promotion... everything!

With an 8-episode package, you'll get your very own branded channel on IJTV!

Website Poll

Have a question for the industry?

Collect data with an Insurance Journal website poll. Your question (and up to five reply options) will appear as a special “Reader Poll” in the sidebar on InsuranceJournal.com, with or without sponsor branding—your choice.

Email Survey