Lead Generation & More
Research & Trends
White papers, case studies, research briefs, and more. Just send us your content or let us help you create it, then we'll design and promote a lead generation page where readers submit their info to access it. You'll be instantly notified of leads and can download them anytime for use in your CRM. It's that easy!
Research & Trends packages include the following:
- Design and hosting of landing page
- Auto-triggered follow-up email to reader with a link to your provided content
- Instant lead delivery
- Minimum lead guarantee
- Customized email and web promotion

Live Webinar Broadcasts
Webinars are one of the most effective tools for generating leads and establishing yourself as the expert in your field. But they can be quite stressful to organize and difficult to produce. Don't worry! The Insurance Journal media team makes it easy.
All you have to do is deliver your presentation, and we take care of the rest: tech stuff, promotion, registration, lead delivery, hosting... everything!
Webinar packages include the following:
- Pre-project planning
- Customized email and web promotion
- Contact info of registrants
- Live broadcast of your 30-60 minute presentation
- Follow-up questionnaire to attendees
- One year on-demand hosting
- Link to the recording to use on your own site

Editorial Webinar Sponsorship
Insurance Journal's award-winning editorial team will be producing 4 educational webinars in 2021. The topics are Cyber, Cannabis, Workers' Comp, and Agency E&O.
High-visibility sponsorships are offered for each webinar, and include all of the following:
- Your logo displayed and a shout-out by our host at the beginning of the webinar
- Your logo displayed in email promotion to 83,000+ BPA-qualified subscribers
- Your logo in a minimum of 4 social media posts promoting the webinar and thanking you for making it free
- Your company name on the webinar registration page on IJ's Research & Trends platform, where it will also be available on-demand for 1 year
- You get the names and emails of all registrants (both those who watch the webinar live and also those who view it on-demand throughout the year)
- Bonus: You get 90 seconds to address our audience at the beginning of the webinar
All that is needed to start promotion is your logo.

Section Front Sponsorships
Become an exclusive IJ Topic Section Front Launch Partner!
InsuranceJournal.com, the highest-trafficked property/casualty news site in the world, will be launching several topic sections on the site in 2021. We have exclusive partnership opportunities on these Section Fronts.
What you get:
You get all premium banner units: 300x600, 970x250, 300x250. Plus, you can put your blogs, videos, and more in our Partner Content block.
Who can be a partner:
Advertisers spending a minimum of $30k annually with us can unlock these partnerships.

Executive Roundtables
Our research team will assemble an interesting mix of executive talent for a compelling webinar discussion to be broadcast to the industry. Your sponsorship gets you a seat at the table to participate in the discussion, as well as your logo on all promotion.
Podcast Sponsorships
IJTV is home to several podcasts, including On Point with Peter van Aartrijk and Insuring Cannabis with Don Jergler.
Sponsorship includes a shout out from the host at beginning of the episode, as well as a text mention / hyperlink in the podcast description.

Podcast Production
Want to star in a podcast but don't know where to start? Our media team is super good at this stuff. We make it easy!
Let's plan out a podcast discussion together (you can pick the topics and questions) and then we'll record via phone or webcam.
From there, we take care of everything: sound / video editing, thumbnail design, hosting, promotion... everything!

Get your very own channel
with an 8-episode package!
Sponsored Blog
Establish yourself as a thought leader by publishing your own blog on InsuranceJournal.com.
Sponsored blog packages include the following:
- Blog page on InsuranceJournal.com (hosted for a minimum of one year)
- Your own custom URL address (insurancejournal.com/blogs/yourname)
- 24 text links (two per month) in the IJ Daily Headlines eNewsletter
- A link to each new blog post on InsuranceJournal.com.

Website Poll
Have a question for the industry? Collect data with an Insurance Journal website poll. Your question (and up to five reply options) will appear as a special "Reader Poll" in the sidebar on InsuranceJournal.com, with or without sponsor branding—your choice.
Email Survey
For more in-depth research, we can help you to build a professional survey. Your survey of up to 10 questions will be sent as a direct email to our reader survey list.
Sponsored Releases
Say what you wanna say. On the day you wanna say it. To the largest property/casualty audience in the world.
Basic Package
- Guaranteed placement of your release in IJ Daily Headlines eNewsletter, the P/C insurance industry's largest audited email (83k+ subscribers)
- Guaranteed placement on InsuranceJournal.com home page on the day you specify, and hosted on site (691k uniques/mo)
- Free headline consulting and editing suggestions
Premium Package
- Guaranteed placement of your release in IJ Daily Headlines eNewsletter, the P/C insurance industry's largest audited email (83k+ subscribers)
- Guaranteed placement on InsuranceJournal.com home page on the day you specify, and hosted on site (691k uniques/mo)
- Free headline consulting and editing suggestions
- Your release of up to 400 words is sent to over 4,000 website and magazine editors, including business journals
- Free media reporting on outlets that picked up your release (sent next business day)