Lead Generation & More

Live Webinar Broadcasts

Webinars are one of the most effective tools for generating leads and establishing yourself as the expert in your field. But they can be quite stressful to organize and difficult to produce. Don't worry! The Insurance Journal media team makes it easy.

All you have to do is deliver your presentation, and we take care of the rest: tech stuff, promotion, registration, lead delivery, hosting... everything!

Webinar packages include the following:

  • Pre-project planning
  • Customized email and web promotion
  • Contact info of registrants
  • Live broadcast of your 30-60 minute presentation
  • Follow-up questionnaire to attendees
  • One year on-demand hosting
  • Link to the recording to use on your own site
Insurance Journal Live Webinar Broadcasts

What content works best?

As of August 2020, these are some of the most watched webinars:

  • Driving Safety: Undertaking a Technology Transformation to Create Safer Road
  • Ready, Set… Activate! Advanced Risk Analytics for Wildfire & Flood in the U.S.
  • How Growing Agencies Are Using Existing Data to Supercharge Productivity
  • The Next Generation of Online Consumer Rating
  • Seeing The Heat Before the Fire: How Thermography is Changing Insurance

Editorial Webinar Sponsorship

Insurance Journal's award-winning editorial team will be producing 4 educational webinars in 2021. The topics are Cyber, Cannabis, Workers' Comp, and Agency E&O.

High-visibility sponsorships are offered for each webinar, and include all of the following:

  • Your logo displayed and a shout-out by our host at the beginning of the webinar
  • Your logo displayed in email promotion to 83,000+ BPA-qualified subscribers
  • Your logo in a minimum of 4 social media posts promoting the webinar and thanking you for making it free
  • Your company name on the webinar registration page on IJ's Research & Trends platform, where it will also be available on-demand for 1 year
  • You get the names and emails of all registrants (both those who watch the webinar live and also those who view it on-demand throughout the year)
  • Bonus: You get 90 seconds to address our audience at the beginning of the webinar

All that is needed to start promotion is your logo.

IJ Editorial Webinars are VERY well attended!

  • 1,972 Registrants — What Agents Should Know About Cyber (March 2020)
  • 4,597 Registrants — Business Interruption and the Coronavirus (April 2020)
  • 1,158 Registrants — Insuring Cannabis (April 2020)
  • 1,099 Registrants — Florida's Insurance Market Faces Covid, Hurricane and More (May 2020)
  • 1,792 Registrants — Workers' Compensation Changes & Challenges in 2020 (June 2020)
Insurance Journal Editorial Webinar

Section Front Sponsorships

Become an exclusive IJ Topic Section Front Launch Partner!

InsuranceJournal.com, the highest-trafficked property/casualty news site in the world, will be launching several topic sections on the site in 2021. We have exclusive partnership opportunities on these Section Fronts.

What you get:

You get all premium banner units: 300x600, 970x250, 300x250. Plus, you can put your blogs, videos, and more in our Partner Content block.

Who can be a partner:

Advertisers spending a minimum of $30k annually with us can unlock these partnerships.


  • insurancejournal.com/insurtech SOLD
  • insurancejournal.com/cannabis SOLD
  • insurancejournal.com/cyber
  • insurancejournal.com/risk-management
  • insurancejournal.com/workers-comp
  • insurancejournal.com/mergers-and-acquisitions
  • insurancejournal.com/medical-malpractice
Insurance Journal Section Front Sponsorships

Executive Roundtables

Our research team will assemble an interesting mix of executive talent for a compelling webinar discussion to be broadcast to the industry. Your sponsorship gets you a seat at the table to participate in the discussion, as well as your logo on all promotion.

Podcast Sponsorships

IJTV is home to several podcasts, including On Point with Peter van Aartrijk and Insuring Cannabis with Don Jergler.

Sponsorship includes a shout out from the host at beginning of the episode, as well as a text mention / hyperlink in the podcast description.

Insurance Journal Podcast Sponsorship

Podcast Production

Want to star in a podcast but don't know where to start? Our media team is super good at this stuff. We make it easy!

Let's plan out a podcast discussion together (you can pick the topics and questions) and then we'll record via phone or webcam.

From there, we take care of everything: sound / video editing, thumbnail design, hosting, promotion... everything!

Insurance Journal Podcast Production

Get your very own channel
with an 8-episode package!

Website Poll

Have a question for the industry? Collect data with an Insurance Journal website poll. Your question (and up to five reply options) will appear as a special "Reader Poll" in the sidebar on InsuranceJournal.com, with or without sponsor branding—your choice.

Email Survey

For more in-depth research, we can help you to build a professional survey. Your survey of up to 10 questions will be sent as a direct email to our reader survey list.