Magazine Advertising

Twice each month, Insurance Journal magazine helps more than 47,000 BPA-audited subscribers understand the economic, competitive, legal, political and regulatory forces and trends affecting their businesses through a national publication with regional advertising options. This allows our advertisers to launch print ad programs nationally or in single or multiple regions.

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47.2k

Biweekly Circulation BPA Audit, Average Jan-June 2021

92%

Retail Agents or Brokers BPA Audit of the
May 17, 2021 Issue

67%

Involved in the Selection of Markets (wholesalers, carriers, etc.) Signet Ad Reader Study, 2021

67%

Also Hold a Life/Health License in Addition to a P/C License Signet Ad Reader Study, 2021

$155k

Mean Household Income Signet Reader Study, 2020

Insurance Journal Lines Written Stats

Reader Motivations & Behavior

55% share their copy with at least 1 person

50% have taken an action as a result of advertisements or articles in IJ

41% indicate that ads educate and are an important part of the publication

36 minutes mean reading time per issue

54 years is median age

53% are female / 47% are male

Signet Reader Study, 2021
100%
Subcription Penetration of IJ's Top 100 Independent P/C Agencies
(as Reported in the Aug 2, 2021 Issue)
Omeda Circulation Analysis, 2021
West 9,619
  • California 5,637
  • Arizona 718
  • Colorado 700
  • Washington 503
  • Oregon 494
  • Utah 373
  • Idaho 239
  • Nevada 271
  • New Mexico 190
  • Montana 153
  • Wyoming 47
  • Hawaii 37
  • Alaska 23
Southeast 9,453
  • Florida 4,066
  • Georgia 1,256
  • N. Carolina 923
  • Tennessee 664
  • S. Carolina 582
  • Mississippi 521
  • Alabama 517
  • Kentucky 444
  • West Virginia 146
East 9,344
  • New York 2,106
  • Pennsylvania 1,632
  • New Jersey 1,387
  • Massachusetts 944
  • Virginia 892
  • Connecticut 732
  • Maryland 683
  • Maine 261
  • New Hampshire 260
  • Rhode Island 144
  • Delaware 115
  • Vermont 88
  • Washington DC 46
Midwest 9,329
  • Illinois 2,046
  • Ohio 1,493
  • Indiana 1,255
  • Michigan 894
  • Missouri 803
  • Wisconsin 732
  • Minnesota 634
  • Iowa 455
  • Kansas 418
  • Nebraska 388
  • South Dakota 134
  • North Dakota 108
S. Central 9,245
  • Texas 6,606
  • Louisiana 1,622
  • Oklahoma 697
  • Arkansas 448
BPA Audit of the
May 17, 2021 Issue

2022 Magazine Ad Positions

2-Page Spread
2-Page Spread
Full Page
Full Page
1/2 Page
1/2 Page
1/3 Page
1/3 Page