Magazine Advertising

Twice each month, Insurance Journal magazine helps more than 47,000 BPA-audited subscribers understand the economic, competitive, legal, political and regulatory forces and trends affecting their businesses through a national publication with regional advertising options. This allows our advertisers to launch print ad programs nationally or in single or multiple regions.

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47.2k

Biweekly Circulation BPA Audit, Average Jan-June 2020

92%

Retail Agents or Brokers BPA Audit of the
May 18, 2020 Issue

$155k

Mean Household Income Signet Reader Study, 2020

75%

Involved in the Selection of Markets (wholesalers, carriers, etc.) Signet Ad Reader Study, 2020

Insurance Journal Lines Written Stats Signet Ad Reader Study, 2020

Reader Motivations & Behavior

67% read Insurance Journal to learn about new products and services

41% are in executive and financial management

56% share their copy with at least 1 person

43% are female

57% are male

46% have visited an advertiser website

34 minutes reading per issue

54 years is median age

Signet Reader Study, 2020
Top 100 Badge
West 9,619
  • California 5,584
  • Arizona 776
  • Colorado 755
  • Oregon 530
  • Washington 527
  • Utah 339
  • Idaho 285
  • Nevada 269
  • New Mexico 202
  • Montana 135
  • Hawaii 101
  • Alaska 69
  • Wyoming 47
Southeast 9,453
  • Florida 4,066
  • Georgia 1,226
  • N. Carolina 971
  • S. Carolina 783
  • Mississippi 745
  • Alabama 590
  • Tennessee 532
  • Kentucky 408
  • West Virginia 132
East 9,344
  • New York 2,049
  • Pennsylvania 1,726
  • New Jersey 1,312
  • Massachusetts 1,072
  • Virginia 904
  • Connecticut 688
  • Maryland 655
  • Maine 289
  • New Hampshire 257
  • Rhode Island 123
  • Delaware 118
  • Vermont 98
  • Washington DC 53
Midwest 9,329
  • Illinois 2,243
  • Ohio 1,644
  • Indiana 999
  • Michigan 897
  • Missouri 802
  • Wisconsin 616
  • Minnesota 608
  • Iowa 480
  • Nebraska 405
  • Kansas 398
  • South Dakota 129
  • North Dakota 108
S. Central 9,245
  • Texas 6,241
  • Louisiana 1,947
  • Oklahoma 639
  • Arkansas 418
BPA Audit of the
May 18, 2020 Issue

2021 Magazine Ad Positions

2-Page Spread
2-Page Spread
Full Page
Full Page
1/2 Page
1/2 Page
1/3 Page
1/3 Page