Magazine Advertising
Twice each month, Insurance Journal magazine helps more than 47,000 BPA-audited subscribers understand the economic, competitive, legal, political and regulatory forces and trends affecting their businesses through a national publication with regional advertising options. This allows our advertisers to launch print ad programs nationally or in single or multiple regions.
47.2k
Biweekly Circulation BPA Audit, Average Jan-June 2020
92%
Retail Agents or Brokers
BPA Audit of the
May 18, 2020 Issue
$155k
Mean Household Income Signet Reader Study, 2020
75%
Involved in the Selection of Markets (wholesalers, carriers, etc.) Signet Ad Reader Study, 2020
Signet Ad Reader Study, 2020
Reader Motivations & Behavior
67% read Insurance Journal to learn about new products and services
41% are in executive and financial management
56% share their copy with at least 1 person
43% are female
57% are male
46% have visited an advertiser website
34 minutes reading per issue
54 years is median age
Signet Reader Study, 2020
West 9,619
- California 5,584
- Arizona 776
- Colorado 755
- Oregon 530
- Washington 527
- Utah 339
- Idaho 285
- Nevada 269
- New Mexico 202
- Montana 135
- Hawaii 101
- Alaska 69
- Wyoming 47
Southeast 9,453
- Florida 4,066
- Georgia 1,226
- N. Carolina 971
- S. Carolina 783
- Mississippi 745
- Alabama 590
- Tennessee 532
- Kentucky 408
- West Virginia 132
East 9,344
- New York 2,049
- Pennsylvania 1,726
- New Jersey 1,312
- Massachusetts 1,072
- Virginia 904
- Connecticut 688
- Maryland 655
- Maine 289
- New Hampshire 257
- Rhode Island 123
- Delaware 118
- Vermont 98
- Washington DC 53
Midwest 9,329
- Illinois 2,243
- Ohio 1,644
- Indiana 999
- Michigan 897
- Missouri 802
- Wisconsin 616
- Minnesota 608
- Iowa 480
- Nebraska 405
- Kansas 398
- South Dakota 129
- North Dakota 108
S. Central 9,245
- Texas 6,241
- Louisiana 1,947
- Oklahoma 639
- Arkansas 418
May 18, 2020 Issue
2021 Magazine Ad Positions
2-Page Spread
Full Page
1/2 Page
1/3 Page
