Magazine Advertising 2017

Insurance Journal Magazine Reader Circulation


Full Page

Full Page Ad

Color Rates 2016

1x 7x 13x 24x
National $6,602 $6,470 $6,147 $5,853
4 Regions $6,073 $5,911 $5,407 $5,276
3 Regions $5,490 $5,310 $4,807 $4,676
2 Regions $4,905 $4,809 $4,296 $4,073
1 Region $4,322 $4,209 $3,605 $3,371

B&W Rates 2016

1x 7x 13x 24x
$4,607 $4,464 $3,965 $3,829
$4,229 $4,112 $3,509 $3,375
$3,786 $3,657 $3,055 $2,919
$3,344 $3,202 $2,599 $2,466
$2,903 $2,747 $2,144 $1,952

1/2 Page

Half Page Ad
1x 7x 13x 24x
National $4,763 $4,654 $4,506 $4,329
4 Regions $4,460 $4,338 $4,228 $3,954
3 Regions $4,145 $4,043 $3,913 $3,639
2 Regions $3,831 $3,727 $3,599 $3,325
1 Region $3,525 $3,416 $3,284 $3,011
1x 7x 13x 24x
$2,769 $2,713 $2,458 $2,282
$2,599 $2,461 $2,331 $2,057
$2,436 $2,293 $2,161 $1,888
$2,271 $2,227 $1,992 $1,720
$2,107 $2,005 $1,823 $1,550

1/3 Page

One-Third Page Ad
1x 7x 13x 24x
National $3,904 $3,781 $3,733 $3,608
4 Regions $3,809 $3,669 $3,386 $3,207
3 Regions $3,556 $3,408 $3,124 $2,946
2 Regions $3,301 $3,147 $2,864 $2,685
1 Region $3,048 $2,884 $2,602 $2,424
1x 7x 13x 24x
$1,894 $1,755 $1,685 $1,562
$1,826 $1,652 $1,548 $1,409
$1,761 $1,646 $1,413 $1,260
$1,694 $1,538 $1,276 $1,111
$1,631 $1,424 $1,142 $961

1/4 Page

One-Fourth Page Ad
1x 7x 13x 24x
National $3,543 $3,470 $3,403 $3,305
4 Regions $3,327 $3,206 $3,095 $2,982
3 Regions $3,074 $3,047 $2,834 $2,721
2 Regions $2,821 $2,685 $2,571 $2,458
1 Region $2,566 $2,525 $2,311 $2,200
1x 7x 13x 24x
$1,524 $1,430 $1,356 $1,259
$1,431 $1,387 $1,229 $1,127
$1,337 $1,279 $1,104 $997
$1,244 $1,172 $978 $868
$1,150 $1,064 $851 $737

Full 2-Page Spread

2-Page Spread
1x 7x 13x 24x
National $12,545 $12,283 $11,678 $11,120
4 Regions $11,539 $11,425 $10,273 $10,026
3 Regions $10,433 $10,283 $9,134 $8,884
2 Regions $9,320 $9,138 $7,993 $7,739
1 Region $8,211 $7,996 $6,849 $6,406
1x 7x 13x 24x
$8,872 $8,674 $7,533 $7,276
$8,035 $7,812 $6,667 $6,413
$7,194 $6,948 $5,805 $5,547
$6,353 $6,083 $4,938 $4,686
$5,515 $5,219 $4,074 $3,710

Star All full and 2-page ads are featured and tagged online at www.insurancejournal.com/adshowcase

Premium Positions

  • Inside front cover: +15%
  • Opposite inside front cover: +10%
  • Center spread: +20%
  • Inside back cover: +10%
  • Back cover: +20%
  • Other guaranteed: +15%

Print Enhancements

Cover Tips, Barn Door Covers, Cover Stickers, Scented Ink, Heavy Stock Tabs,
Post It Notes, Gate Fold Spreads, and Heavy Stock Insert Cards are available.
Click Here for Info and Pricing

Polybag inserts, metallic ink, and PMS match colors are also available.
Add $500 to any B&W rate for standard 2-color, or $785 for PMS color.