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Insurance Journal Magazine Reader Circulation

West 10,574

  • California 5,019
  • Arizona 1,297
  • Oregon 1,003
  • Washington 818
  • Colorado 696
  • Utah 482
  • Idaho 322
  • New Mexico 268
  • Nevada 263
  • Hawaii 147
  • Montana 130
  • Alaska 93
  • Wyoming 36

East 10,350

  • New York 2,533
  • New Jersey 1,541
  • Pennsylvania 1,400
  • Massachusetts 1,143
  • Connecticut 971
  • Virginia 847
  • Maryland 838
  • Maine 289
  • New Hampshire 270
  • Rhode Island 174
  • Vermont 151
  • Delaware 103
  • Washington DC 38

BPA Audit 2018
May 21 Issue

Midwest 9,234

  • Illinois 1,983
  • Ohio 1,845
  • Michigan 937
  • Missouri 929
  • Minnesota 641
  • Indiana 513
  • Iowa 464
  • Kansas 494
  • Nebraska 605
  • Wisconsin 504
  • South Dakota 142
  • North Dakota 177

Southeast 8,588

  • Florida 4,307
  • Georgia 907
  • N. Carolina 1,152
  • Tennessee 589
  • Kentucky 428
  • Alabama 471
  • S. Carolina 297
  • Mississippi 274
  • West Virginia 156

S. Central 8,495

  • Texas 5,702
  • Louisiana 1,698
  • Oklahoma 686
  • Arkansas 409



Full 2-Page Spread

2-Page Spread

Color Rates 2019

1x 4x 7x 13x 24x
National $13,172 $12,545 $12,283 $11,678 $11,120
4 Regions $12,116 $11,539 $11,425 $10,273 $10,026
3 Regions $10,955 $10,433 $10,283 $9,134 $8,884
2 Regions $9,786 $9,320 $9,138 $7,993 $7,739
1 Region $8,622 $8,211 $7,996 $6,849 $6,406

B&W Rates 2019

1x 4x 7x 13x 24x
$9,316 $8,872 $8,674 $7,533 $7,276
$8,437 $8,035 $7,812 $6,667 $6,413
$7,554 $7,194 $6,948 $5,805 $5,547
$6,671 $6,353 $6,083 $4,938 $4,686
$5,791 $5,515 $5,219 $4,074 $3,710

Full Page

Full Page Ad
1x 4x 7x 13x 24x
National $6,932 $6,602 $6,470 $6,147 $5,853
4 Regions $6,377 $6,073 $5,911 $5,407 $5,276
3 Regions $5,765 $5,490 $5,310 $4,807 $4,676
2 Regions $5,150 $4,905 $4,809 $4,296 $4,073
1 Region $4,538 $4,322 $4,209 $3,605 $3,371
1x 4x 7x 13x 24x
$4,837 $4,607 $4,464 $3,965 $3,829
$4,440 $4,229 $4,112 $3,509 $3,375
$3,975 $3,786 $3,657 $3,055 $2,919
$3,511 $3,344 $3,202 $2,599 $2,466
$3,048 $2,903 $2,747 $2,144 $1,952


1/2 Page

Half Page Ad
1x 4x 7x 13x 24x
National $5,001 $4,763 $4,654 $4,506 $4,329
4 Regions $4,683 $4,460 $4,338 $4,228 $3,954
3 Regions $4,352 $4,145 $4,043 $3,913 $3,639
2 Regions $4,023 $3,831 $3,727 $3,599 $3,325
1 Region $3,701 $3,525 $3,416 $3,284 $3,011
1x 4x 7x 13x 24x
$2,907 $2,769 $2,713 $2,458 $2,282
$2,729 $2,599 $2,461 $2,331 $2,057
$2,558 $2,436 $2,293 $2,161 $1,888
$2,385 $2,271 $2,227 $1,992 $1,720
$2,212 $2,107 $2,005 $1,823 $1,550


1/3 Page

One-Third Page Ad
1x 4x 7x 13x 24x
National $4,099 $3,904 $3,781 $3,733 $3,608
4 Regions $3,999 $3,809 $3,669 $3,386 $3,207
3 Regions $3,734 $3,556 $3,408 $3,124 $2,946
2 Regions $3,466 $3,301 $3,147 $2,864 $2,685
1 Region $3,200 $3,048 $2,884 $2,602 $2,424
1x 4x 7x 13x 24x
$1,989 $1,894 $1,755 $1,685 $1,562
$1,917 $1,826 $1,652 $1,548 $1,409
$1,849 $1,761 $1,646 $1,413 $1,260
$1,779 $1,694 $1,538 $1,276 $1,111
$1,713 $1,631 $1,424 $1,142 $961
Note: Schedules placed after March 2019 are subject to a 2.7% rate increase.

Premium Positions

  • Inside front cover: +15%
  • Opposite inside front cover: +10%
  • Center spread: +20%
  • Inside back cover: +10%
  • Back cover: +20%
  • Other guaranteed: +15%

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