Specs & Mechanicals

Ad Unit  Dimensions are Width by Height (Pixels) Max File Size
1580x850 Site Wrap 170 kb
980x35 Website Banner 40 kb
970x250 Website Banner 150 kb
970x90 Website Banner 100 kb
940x35 Website Banner (IJTV) 40 kb
728x90 Website or eNewsletter Banner 100 kb
640x480 Website Banner 150 kb
640x480 eNewsletter Image + Text Ad Ad Builder
560x250 Website or eNewsletter Banner 100 kb
300x900 Website Banner 150 kb
300x600 Website Banner 150 kb
300x250 Website or eNewsletter Banner 100 kb
240x170 eNewsletter Image + Text Ad Ad Builder
200x140 Website Image + Text Ad Ad Builder

We will always confirm receipt of your creative within 24 hours.
If you do NOT receive confirmation, contact 619-584-1100 x120.

General Guidelines

  • Destination URL may not include pop-up windows.
  • Banner ads may not open pop-up windows (using javascript or other means).

Static Banner Ads

  • Must be submitted as .jpg, .png, or .gif.
  • Should be encased in a one pixel dark border. (If borderless, the banner must signify that it is an advertisement and contain the advertiser's name.)

Animated Banner Ads

  • Animation is not supported in any enewsletter ad units.
  • Animation is not supported in the 1580x850 Site Wrap or 200x140 Website Image + Text Ad units.
  • For other ad units, animations may be submitted as .gif or HTML5.
    Note: HTML5 animation must utilize click tag and a destination URL placeholder of {clickurl}.
  • All ads should be encased in a one pixel dark border. If borderless, the banner must signify that it is an advertisement and contain the advertiser's name.
  • Animation should not exceed 15 seconds and may not employ rapid motion or strobing effects.

Site Wrap

  • Image must be submitted as a 1580x850 static (not animated) .jpg or .png.
  • The header (980x150 directly top-center) is clickable.
  • The sleeves (300x850 on both sides of the site) are not clickable, but remain visible even while visitor is scrolling.
  • See example at insurancejournal.com/advertise/gallery/sitewrap.
  • Download our Site Wrap Template (PSD) for spacing guidelines.

Sponsored Text Links

  • No all caps, unnecessary caps, exclamation points, ampersands, phone numbers, or words such as "click here."

Offsite Retargeting

  • No 3rd party tags.

Video Banners

  • Video will be hosted on a third-party video hosting service such as Vimeo or Wistia.
  • Any space not filled by the video will be filled by a PNG.
  • The video's thumbnail will be incorporated into the PNG as a fallback for browsers that do not support video.

Enewsletter Examples

Visit our Newsletter Examples to see real examples of different ad types in all our enewsletters.

Ad Unit Dimensions  Width by Height (Inches)
Full Page Bleed: 8.625" x 11.125"
Trim: 8.375" x 10.875"
Live: 8.125" x 10.625"
1/2 Page Horizontal 7.25" x 4.75"
1/2 Page Vertical 4.75" x 7.5"
1/3 Page Horizontal 7.25" x 2.25"
1/3 Page Square 4.75" x 4.75"
1/3 Page Vertical 2.25" x 9.875"
Full 2-Page Spread Bleed: 17" x 11.125"
Trim: 16.75" x 10.875"
Live: 16.5" x 10.625"

We will always confirm receipt of your creative within 24 hours.
If you do NOT receive confirmation, contact 619-584-1100 x120.

Ad Unit  Dimensions are Width by Height (Pixels) Max File Size
320x50 Mobile Site Banner 7.5 kb
300x250 Mobile Site Banner 25 kb

General Guidelines

  • Destination URL should be optimized for mobile devices.
  • Destination URL may not include pop-up windows.
  • Banner ads may not open pop-up windows (using javascript or other means).

Static Banner Ads

  • Must be submitted as .jpg, .png, or .gif.
  • Should be encased in a one pixel dark border. (If borderless, the banner must signify that it is an advertisement and contain the advertiser's name.)

Animated Banner Ads

  • Must be submitted as .gif or HTML5.
  • Should be encased in a one pixel dark border. (If borderless, the banner must signify that it is an advertisement and contain the advertiser's name.)
  • Animation should not exceed 15 seconds and may not employ rapid motion or strobing effects.
  • HTML5: Ads must utilize click tag and a destination URL placeholder of {clickurl}.

We will always confirm receipt of your creative within 24 hours.
If you do NOT receive confirmation, contact 619-584-1100 x120.

Format Requirements

  • 1920x1080 HD video in a MOV or MP4 format.
  • Must be 10 seconds or less in length.

Submission Options

We will always confirm receipt of your creative within 24 hours.
If you do NOT receive confirmation, contact 619-584-1100 x120.

All ads on Wells Media Group, Inc. platforms must clearly represent the brand, product, service, or company being advertised.