Website Advertising

InsuranceJournal.com is the highest-trafficked
P/C insurance news website in the world. Confirmed by SimilarWeb.com, July 14, 2020

690,641

Users per Month BPA Audit, Average Jan-June 2020

1.4 MM

Page Views per Month BPA Audit, Average Jan-June 2020

Insurance Journal Website Stats

Buying Responsibility

  • Risk Management (of any kind): 50%
  • Selecting Insurance Providers: 36%
  • Technology Selection: 24%
  • Hiring Consultants (of any kind): 24%
  • Claims Administration: 17%
  • Selecting Legal Services: 16%
  • Employee Benefits: 15%
  • Asset Management: 13%
  • Selecting Claims Services: 12%
  • Third Party Administration: 11%
Publisher Data, July 2020

Job Title

  • Sales / Producer: 18%
  • Owner / Principal: 15%
  • Underwriting: 11%
  • C-Level (CEO,COO,CIO,CTO): 10%
  • Manager / Supervisor: 10%
  • Marketing / Advertising / Public Relations: 5%
  • Consultant: 4%
  • Claims Supervisor / Manager / Adjuster: 3%
  • Customer Service: 3%
  • Risk Manager / Insurance Buyer: 3%
  • Actuarial: 2%
Publisher Data, July 2020

Household Income

  • $150k+: 25%
  • $100k-$150k: 17%
  • $50k-$100k: 29%
  • < $50k: 29%
Quantcast, July 2020

Education Level

  • College: 51%
  • Grad School: 25%
Quantcast, July 2020

Gender

  • Male: 56%
  • Female: 44%
Quantcast, July 2020

Company Type

  • P/C Ind. Insurance Agency: 31%
  • P/C Standard Lines Insurer: 22%
  • P/C Wholesaler / MGA / Surplus Broker: 10%
  • P/C Excess Surplus Insurer: 5%
  • Consulting (non-tech): 3%
  • Government: 3%
  • P/C Reinsurance Company: 3%
  • P/C Captive Ins. Agency: 2%
  • Service Provider: 2%
Publisher Data, July 2020

Company Size

  • 10k+ Employees: 24%
  • 5k-10k: 7%
  • 1k-4,999: 16%
  • 500-999: 6%
  • 200-499: 8%
  • 50-199: 12%
  • 10-49: 17%
  • 1-9: 11%
Bombora, July 2020

Company Revenue

  • $1B+ in Revenue: 32%
  • $200MM-$1B: 14%
  • $100MM-$200MM: 6%
  • $50MM-$100MM: 6%
  • $10MM-$50MM: 17%
  • $1MM-$10MM: 16%
  • <$1MM: 10%
Bombora, July 2020

Agency Premium Volume

  • $100MM+: 21%
  • $50MM-$99.9MM: 8%
  • $20MM-$49.9MM: 11%
  • $5MM-$19.9MM: 21%
  • $1MM-$4.9MM: 21%
  • <$1MM: 10%
Publisher Data, July 2020

Website Sponsorship Positions

Insurance Journal Website

Sitewrap Banner

Our most high-profile creative unit allows you to align yourself with the highest-trafficked P/C insurance news site on the planet.

Your giant banner is displayed full screen above and around the entire site. As the reader scrolls down, the side portions of your banner lock into place and remain on screen for the entire time the reader is on the page.

Best Practices

  • Single offer / single call to action
  • Entire canvas should feel like a single piece, the background ties it together
  • Click area is the topmost 150px in center area above the site masthead
  • Faster load time improves ad visibility and user experience (adhere to specs but aim for lower file size)