Website Advertising
InsuranceJournal.com is the highest-trafficked
P/C insurance news website in the U.S.
Confirmed by SimilarWeb.com, Aug 1, 2023
1,185,773
Page Views per Month BPA Audit, Average Jan-June 2023
634,094
Users per Month BPA Audit, Average Jan-June 2023
Buying Responsibility
- Risk Management (of any kind): 52%
- Selecting Insurance Markets: 37%
- Technology Selection: 30%
- Hiring Consultants (of any kind): 28%
- Employee Benefits: 22%
- Selecting Legal Services: 22%
- Claims Administration: 19%
- Asset Management: 16%
- Selecting Claims Services: 16%
- Third Party Administration: 15%
Education Level
- College: 48%
- Grad School: 24%
Job Title / Function
- Owner / Principal: 19%
- C-Level (CEO, COO, CIO, CTO): 13%
- Sales / Producer: 13%
- Manager / Supervisor: 12%
- Underwriting: 10%
- Customer Service: 4%
- Risk Manager / Insurance Buyer: 4%
- Consultant: 3%
- Marketing / Advertising / Public Relations: 3%
- Legal: 2%
- Technology: 2%
Household Income
- $150k+: 24%
- $100k-$150k: 20%
- $50k-$100k: 31%
- <$50k: 25%
Age Distribution
- 18-24: 6%
- 25-34: 19%
- 35-44: 23%
- 45-54: 24%
- 55-64: 18%
- 65+: 10%
Company Type
- Ind. Retail Insurance Agency: 38%
- Standard Lines Insurer: 20%
- Wholesaler / MGA / Surplus Broker: 8%
- Consulting: 5%
- Captive Retail Agency: 3%
- Legal: 3%
- Service Provider: 3%
- Excess Surplus Insurer: 2%
- Reinsurance Company: 2%
- Technology: 2%
Company Size
- 10k+ Employees: 21%
- 5k-10k: 6%
- 1k-4,999: 15%
- 500-999: 7%
- 200-499: 8%
- 50-199: 13%
- 10-49: 18%
- 1-9: 11%
Company Revenue
- $1B+ in Revenue: 27%
- $200MM-$1B: 12%
- $100MM-$200MM: 6%
- $50MM-$100MM: 6%
- $10MM-$50MM: 16%
- $1MM-$10MM: 20%
- <$1MM: 14%
Agency Premium Volume
- $100MM+: 10%
- $50MM-$99.9MM: 6%
- $20MM-$49.9MM: 7%
- $5MM-$19.9MM: 19%
- $1MM-$4.9MM: 30%
- <$1MM: 16%
Website Sponsorship Positions
Sitewrap Banner
Our most high-profile creative unit allows you to align yourself with the highest-trafficked P/C insurance news site on the planet.
Your giant banner is displayed full screen above and around the site.
The side portions of your banner are visible on screen for the entire time the reader is on the page—even after scrolling to the very bottom.
