Website Advertising

InsuranceJournal.com is the highest-trafficked
P/C insurance news website in the world. Confirmed by SimilarWeb.com, Aug 9, 2019

670,414

Users per Month BPA Audit, Average Jan-June 2019

1.4 MM

Page Views per Month BPA Audit, Average Jan-June 2019

Buying Responsibility

  • Risk Management (of any kind): 46%
  • Selecting Insurance Providers: 34%
  • Technology Selection: 24%
  • Hiring Consultants (of any kind): 21%
  • Claims Administration: 14%
  • Employee Benefits: 12%
  • Selecting Legal Services: 12%
  • Selecting Claims Services: 12%
  • Third Party Administration: 11%
  • Asset Management: 10%
Publisher Data, July 2019

Job Title

  • Sales / Producer: 16%
  • Underwriting: 12%
  • Owner / Principal: 12%
  • C-Level (CEO, COO, CIO, CTO): 10%
  • Manager / Supervisor: 9%
  • Marketing / Advertising / Public Relations: 6%
  • Operations: 5%
  • Customer Service: 5%
  • Risk Manager / Insurance Buyer: 4%
  • Actuarial: 4%
  • Claims Supervisor / Manager / Adjuster: 3%
Publisher Data, July 2019

Household Income

  • $150k+: 26%
  • $100k-$150k: 18%
  • $50k-$100k: 30%
  • < $50k: 26%
Publisher Data, July 2019

Gender

  • Male: 62%
  • Female 38%
Publisher Data, July 2019

Education Level

  • College: 47%
  • Grad School: 26%
Publisher Data, July 2019

Company Type

  • P/C Ind. Insurance Agency: 28%
  • P/C Standard Lines Insurer: 23%
  • P/C Wholesaler / MGA / Surplus Broker: 10%
  • P/C Excess Surplus Insurer: 5%
  • P/C Captive Ins. Agency: 3%
  • Consulting (non-tech): 3%
  • P/C Reinsurance Company: 3%
  • Service Provider: 2%
Publisher Data, July 2019

Company Size

  • 10k+ Employees: 26%
  • 5k-10k Employees: 5.5%
  • 1k-4,999 Employees: 13%
  • 500-999 Employees: 5%
  • 200-499 Employees: 6.5%
  • 50-199 Employees: 12%
  • 10-49 Employees: 19%
  • 1-9 Employees: 13%
Quantcast, July 2019

Company Revenue

  • $1B+: 32%
  • $200MM-$1B: 12%
  • $100MM-$200MM: 4%
  • $50MM-$100MM: 5%
  • $10MM-$50MM: 12%
  • $1MM-$10MM: 24%
  • <$1MM: 11%
Quantcast, July 2019

Agency Premium Volume

  • $100MM or more: 17%
  • $50MM-$99.9MM: 5%
  • $20MM-$49.9MM: 12%
  • $5MM-$19.9MM: 22%
  • $1MM-$4.9MM: 25%
  • <$1MM: 9%
Publisher Data, July 2019

2020 Sponsorship Ad Positions