Website Advertising 2025
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InsuranceJournal.com is the highest-trafficked P/C insurance news website in the U.S. Confirmed by SimilarWeb.com, April-June 2024
1,859,141
Page Impressions per Month
AAM Audit, Jan-June 2024
577,280
Unique Browsers per Month
AAM Audit, Jan-June 2024
Company Type
- Ind. Retail Insurance Agency: 34%
- P/C (non-life) Insurer: 21%
- Wholesaler / MGA / Surplus Broker: 6%
- Consulting: 6%
- Corporate Risk / Risk Management Department (any industry): 3%
- Legal: 3%
- Technology: 3%
- Specialty & Surplus Lines Insurer: 2%
- Service Provider: 2%
- Captive Retail Agency: 2%
- Non-Profit / Associations: 2%
- Finance & Investing: 2%
- Reinsurance Company: 1%
Job Title / Function
- Sales / Producer: 16%
- Owner / Principal: 15%
- C-Level: 14%
- Manager / Supervisor: 10%
- Underwriting: 9%
- Customer Service: 4%
- Consultant: 3%
- Customer Service: 3%
- Legal: 3%
- Marketing / Advertising / Public Relations: 3%
- Risk Manager / Insurance Buyer: 2%
Buying Responsibility
- Risk Management (any kind): 47%
- Selecting Insurance Markets: 34%
- Technology Selection: 28%
- Hiring Consultants (any kind): 26%
- Claims Administration: 17%
- Employee Benefits: 17%
- Selecting Legal Services: 17%
- Asset Management: 14%
- Selecting Claims Services: 13%
- Third Party Administration: 12%
Education Level
College: 48% Grad School: 21%
Quantcast, July 2024Company Size
- 10k+ Employees: 20%
- 5k-10k: 6%
- 1k-4,999: 16%
- 500-999: 6%
- 200-499: 8%
- 50-199: 15%
- 10-49: 17%
- 1-9: 13%
Company Revenue
- $1B+ in Revenue: 25%
- $200MM-$1B: 12%
- $100MM-$200MM: 6%
- $50MM-$100MM: 6%
- $10MM-$50MM: 17%
- $1MM-$10MM: 20%
- <$1MM: 14%
Agency Premium Vol.
- $100MM+: 17%
- $50MM-$99.9MM: 4%
- $20MM-$49.9MM: 10%
- $5MM-$19.9MM: 20%
- $1MM-$4.9MM: 25%
- <$1MM: 16%
Age Range
- 18-24: 6%
- 25-34: 15%
- 35-44: 33%
- 45-54: 35%
- 55-64: 18%
- 65+: 13%
Household Income
- $150k+: 18%
- $100k-$150k: 18%
- $50k-$100k: 34%
- <$50k: 30%
Website Sponsorship Positions
Sitewrap Banner
Our most high-profile creative unit allows you to align yourself with the highest-trafficked P/C insurance news site on the planet.
Your giant banner is displayed full screen above and around the site.
The side portions of your banner are visible on screen for the entire time the reader is on the page—even after scrolling to the very bottom.
