Website Advertising

Insurance Journal is the #1 highest trafficked P&C insurance news website in the world.

Company Types

  • P/C Independent Insurance Agency: 26.4%
  • P/C Standard Lines Insurer: 24.4%
  • P/C Wholesaler/MGA/Surplus Broker: 11%
  • P/C Excess Surplus Insurer: 4%
  • P/C Captive Insurance Agency: 4%
  • Consulting (non-tech related): 3.2%
  • P/C Reinsurance Company: 2.7%
  • Service Provider: 2.2%
  • Finance & Investing: 1.7%

Agency Premium Volume

  • $100 million or more: 12.8%
  • $50 million to $99.9 million: 6.1%
  • $20 million to $49.9 million: 13.3%
  • $5 million to $19.9 million: 23.7%
  • $1 million to $4.9 million: 22.8%
  • Less than $1 million: 9%

Titles

  • Sales / Producer: 16.8%
  • Underwriting: 14.6%
  • Owner / Principal: 12.7%
  • Manager / Supervisor: 8.6%
  • C-Level (CEO,COO,CIO,CTO): 7%
  • Marketing / Advertising / PR: 5.4%
  • Risk Manager: 4.2%

Buying Responsibility

  • Risk Management: 49.3%
  • Selecting Insurance Providers: 29.6%
  • Hiring Consultants: 24.3%
  • Claims Administration: 16.8%
  • Employee Benefits: 15.2%
  • Selecting Legal Services: 15.2%
  • Selecting Claims Services: 13%
  • Third Party Administration: 12.9%
  • Asset Management: 11.1%

Company Size

  • 10,001+: 15%
  • 5001-10,000: 2%
  • 1001-5000: 8%
  • 501-1000: 5%
  • 201-500: 6%
  • 51-200: 10%
  • 11-50: 20%
  • 2-10: 30%
  • Myself Only: 4%

Publisher Data


Premium Site Sponsorship Positions 2019

1 Month /
50,000
Impressions
3 Months /
150,000
Impressions
6 Months /
300,000
Impressions
12 Months /
600,000
Impressions
a
$12,500 / mo
$250 cpm
$11,900 / mo
$238 cpm
$10,950 / mo
$219 cpm
$9,850 / mo
$197 cpm
b
$8,576 / mo
$172 cpm
$8,150 / mo
$163 cpm
$7,500 / mo
$150 cpm
$6,750 / mo
$135 cpm
c
$4,950 / mo
$99 cpm
$4,700 / mo
$94 cpm
$4,300 / mo
$86 cpm
$3,850 / mo
$77 cpm
d
$4,950 / mo
$99 cpm
$4,700 / mo
$94 cpm
$4,300 / mo
$86 cpm
$3,850 / mo
$77 cpm

Banner Ads 2019

1 Month
100,000
Impressions
3 Months
300,000
Impressions
6 Months
600,000
Impressions
12 Months
1,200,000
Impressions
e
$10,400 / mo
$104 cpm
$9,600 / mo
$96 cpm
$8,600 / mo
$86 cpm
$6,900 / mo
$69 cpm
f
$10,400 / mo
$104 cpm
$9,600 / mo
$96 cpm
$8,600 / mo
$86 cpm
$6,900 / mo
$69 cpm
g
$7,000 / mo
$70 cpm
$6,200 / mo
$62 cpm
$5,900 / mo
$59 cpm
$4,800 / mo
$48 cpm
h
$4,700 / mo
$47 cpm
$4,400 / mo
$44 cpm
$4,000 / mo
$40 cpm
$3,200 / mo
$32 cpm

Sponsored Text Link 2019

1 Month /
500,000
Impressions
3 Months /
1,500,000
Impressions
6 Months /
3,000,000
Impressions
12 Months /
6,000,000
Impressions
i
$2,125 / mo
$4.25 cpm
$2,040 / mo
$4.08 cpm
$2,000 / mo
$4.00 cpm
$1,870 / mo
$3.74 cpm

Ad Enhancements

  • Video and rich media files: +$10 cpm
  • Geo-targeting: +$15 cpm
  • Targeted positioning: +$15 cpm
  • Keyword targeting: +$15 cpm
  • Site wraps available upon request.
  • Off-site retargeting also available.
Insurance Journal website ad placements