Raise Awareness & Stay Top of Mind
Website Advertising 2027
▴Raise awareness and stay top of mind with a banner campaign on InsuranceJournal.com.
We're the #1 highest-trafficked property / casualty insurance news site in the U.S.
Confirmed by SimilarWeb.com, July 2026Company Type
Publisher Data, July 2026Job Title / Function
Publisher Data, July 2026Buying Responsibility
Publisher Data, July 2026Company Size
Bombora, Aug 2026Company Revenue
Bombora, Aug 2026Agency Premium Vol.
Publisher Data, July 2026Age Range
Quantcast, July 2026Household Income
Quantcast, July 2026Education Level
Quantcast, July 2026Licenses
64% of agent readers hold a life/health license in addition to a P/C license.
Lines Written
Top Purchases Planned in the Next 12 Months
- 28% AI Tools & Services
- 27% Education
- 19% Laptop / Desktop Computer
- 18% Risk Management Tools
- 15% Data & Analytics Services
- 14% Recruitment / Job Postings
- 12% Online Marketing
- 12% Consulting Services
- 11% Reinsurance
- 10% Agency Management System
- 10% Computer Peripherals / Software
- 8% CRM System
- 8% E-signature Services
- 7% Meeting Location Selection
- 7% Claims Admin / Processing
- 7% Cloud Storage Solutions
- 6% Asset Management
- 5% Scanner / Document Imaging
- 5% Payment Processing
- 5% Personnel & Systems Outsourcing
- 2% Auto Rental / Corp. Ridesharing
Premium Website Sponsorship Positions
| 50,000+ Impressions | 150,000+ Impressions | 300,000+ Impressions | 600,000+ Impressions | |
|---|---|---|---|---|
| a | $012 cpm | $012 cpm | $012 cpm | $012 cpm |
| b | $012 cpm | $012 cpm | $012 cpm | $012 cpm |
All rates are net. Recommended monthly impressions: 50,000
Website Sponsorship Positions
| 100,000+ Impressions | 300,000+ Impressions | 600,000+ Impressions | 1,200,000+ Impressions | |
|---|---|---|---|---|
| c | $012 cpm | $012 cpm | $012 cpm | $01 cpm |
| d | $012 cpm | $01 cpm | $01 cpm | $01 cpm |
| e | $012 cpm | $012 cpm | $012 cpm | $01 cpm |
| f | $01 cpm | $01 cpm | $01 cpm | $01 cpm |
| g | $01 cpm | $01 cpm | $01 cpm | $01 cpm |
| h | $01 cpm | $0 cpm | $0 cpm | $0 cpm |
All rates are net. Recommended monthly impressions: 100,000.
Most units may appear on either desktop or mobile sites.
Banner Enhancements
- Off-Site Retargeting — Your brand, seamlessly integrated into our audience's online journey.
- Off-Site Account Based Marketing — Give us a list of domains, and we'll deliver your ads to them.
- Keyword & On-Site Retargeting — Your banner served on the topic page of your choice (Mergers, Cyber, Underwriting, etc) and then retargeted to those visitors on-site.
- Targeted Positioning — Your banner served alongside the article of your choice.
- Geo-Targeting — Your banners served only to readers in the states you specify.
- Rich Media — Add video or HTML5 interactivity to your campaign.
- Home Page Takeover — Your ads and your ads only in every banner unit on the home page! Based on availability.
Sitewrap Banner
Our most high-profile creative unit allows you to align yourself with the highest-trafficked P/C insurance news site on the planet.
Your giant banner is displayed full screen above and around the site.
The side portions of your banner are visible on screen for the entire time the reader is on the page—even after scrolling to the very bottom.
| # of Days | Average Impressions | Flat Rate |
|---|---|---|
| 1 | 01,234 | $0,123 |
| 3 | 01,234 | $01,234 |
| 5 | 012,345 | $01,234 |
