Additional Marketing Tools 2027

Partner Perspective

Position your company as a trusted industry voice. Partner Perspective is a premium thought leadership opportunity designed for organizations that want to educate, inform, and build brand credibility with Insurance Journal's highly engaged audience — in print, online, or both.

Column in Insurance Journal Magazine — Your company gets a dedicated full page to share your editorial-style content (650–700 words) in our print magazine, delivered to an AAM-audited circulation of 47.2k, plus inclusion in the digital PDF issue download. Not sure what to write? Our VP of Content will help you develop a compelling story by providing three content ideas or creating interview questions for a Q&A article — at no additional cost.

Column on InsuranceJournal.com — online packages include the following:

• Your own URL at insurancejournal.com/partner-perspective/yourname
• A branded landing page with your logo, featuring links and descriptions to your posts (hosted for a min of one year)
• A link to each new article on the home page of insurancejournal.com for at least 24 hours, and up to 10 days (depending on popularity and inventory)
• 2 text links per month in the IJ Daily Headlines eNewsletter

Podcast Sponsorships

Insurance Journal produces a variety of informative and entertaining podcast series, now available on InsuranceJournal.tv, Apple Podcasts, and Spotify!

Insuring Cyber Podcast w/ Elizabeth Blosfield
~750 to 2,500+ Listeners per Episode

The Claims Journal Podcast w/ Don Jergler
~3,000 to 8,500+ Listeners per Episode

On Point w/ Peter van Aartrijk
~1,500 to 3,500+ Listeners per Episode

Note: Stats may vary by episode.

Sponsorship includes your 25-50 word message, read aloud by the host at the beginning of the podcast and also featured as text with a link to your website in the episode description.

Conference Geofencing

You're glued to your smartphone at events. Trying to find your clients, colleagues, and sessions. Staying in touch with your office. Scrolling through social channels and the conference app for event updates. Checking email.

Guess what? So is everyone else. If you could get your message to them on those devices on the show floor and beyond, that would be cool, right?

Yeah. We think so too, and we've come up with a way to make it super easy for you to do just that.

How it works:

1. We draw a virtual perimeter around the event using GPS and Wi-Fi.
2. Your banner ads are served to people within the perimeter via their apps.
3. Typically, about 50% of attendees will be reached (those with location-based services turned on), but total reach depends on your package.

To get started, just supply us with the following size creatives: 300x250, 160x600, 728x90, 320x50, 970x250, 320x480, 254x133, 300x600. (Creative assistance is also available.)

Job Listings Syndication

Does your firm advertise multiple job listings each month? If so, Insurance Journal's job listing syndication is a great value!

Put your open roles in front of qualified insurance professionals on the #1 property/casualty insurance news network — automatically, with no extra work on your end.

Works with the recruiting systems you already use, including:

...and many others. If you post jobs online, we can likely syndicate them.