Print Magazine Circulation
Bi-Weekly National Circulation 42,021
Total & Regional Circulation: Average 6-month qualified, June 2009 BPA Audit (section 1)
State Circulation: Geographical breakout of qualified circulation for May 18, 2009 issue, June 2009 BPA Audit (section 4)
Why They Read.
- - 96% read to stay abreast of industry news
- - 71% read to learn about new products and services
- - 54% read to find new markets
Video: BPA Statement
Video: Print Advertising
Video: Print Advertising
West: 9,736
- California: 5,390
- Washington: 585
- Arizona: 1,277
- Oregon: 687
- Colorado: 484
- Utah: 262
- Nevada: 234
- New Mexico: 142
- Idaho: 259
- Montana: 84
- Wyoming: 45
- Alaska: 170
- Hawaii: 71
Midwest: 8,534
- Illinois: 1,776
- Ohio: 1,211
- Michigan: 1,476
- Indiana: 1,236
- Missouri: 488
- Minnesota: 506
- Wisconsin: 425
- Iowa: 354
- Kansas: 474
- Nebraska: 281
- North Dakota: 105
- South Dakota: 88
South Central: 7,142
- Texas: 5,193
- Louisiana: 761
- Arkansas: 623
- Oklahoma: 484
Southeast 7,045
- Florida: 2,803
- Georgia: 949
- North Carolina: 853
- Tennessee: 463
- South Carolina: 328
- Alabama: 924
- Kentucky: 382
- West Virginia: 144
- Mississippi: 132
East: 9,584
- New York: 2,426
- Massachusetts: 908
- Pennsylvania: 1,795
- New Jersey: 1,296
- Virginia: 701
- Connecticut: 753
- Maryland: 658
- New Hampshire: 212
- Maine: 375
- Rhode Island: 132
- Vermont: 109
- Delaware: 87
- Washington, DC: 53
Reader Facts.
- - 91.8% are primarily property & casualty insurance agents and brokers
- - 73% are owner, principal, president, or executive management (CEO, CFO, Manager, etc)
- - Readers have been in the insurance profession an average of 25 years
- - 37 minutes on average is spent reading each issue
- - 2.2 readers per issue (pass-along = 1.2)
- - 32% of readers have passed an ad along to someone else
- - 52% of readers have visited an advertiser's website.
Quality Readership.
100% subscription penetration of Insurance Journal's Top 100 Property Casualty Independent Agencies in the U.S. as reported in the August 3, 2009 edition.
Income
- - Over $75k 81%
- - Over $100k 68%
- - Over $150k 40%
- - Over $200k 25%
- - (Average reader = $158,300 per year)
"Reader Facts", "Why they Read" and "Income". Source: July 2009 Reader Study conducted by Signet Research, Inc.
"Quality Readership" source: Coverage based on analysis of August 17, 2009 issue circulation. Statistics provided by Starrcorp Fulfillment and verified and authenticated by RKT Research Company.


