Print Magazine Circulation

Bi-Weekly National Circulation 42,021

Total & Regional Circulation: Average 6-month qualified, June 2009 BPA Audit (section 1)

State Circulation: Geographical breakout of qualified circulation for May 18, 2009 issue, June 2009 BPA Audit (section 4)

Circulation Map

Why They Read.

  • - 96% read to stay abreast of industry news
  • - 71% read to learn about new products and services
  • - 54% read to find new markets
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West: 9,736

  • California: 5,390
  • Washington: 585
  • Arizona: 1,277
  • Oregon: 687
  • Colorado: 484
  • Utah: 262
  • Nevada: 234
  • New Mexico: 142
  • Idaho: 259
  • Montana: 84
  • Wyoming: 45
  • Alaska: 170
  • Hawaii: 71

Midwest: 8,534

  • Illinois: 1,776
  • Ohio: 1,211
  • Michigan: 1,476
  • Indiana: 1,236
  • Missouri: 488
  • Minnesota: 506
  • Wisconsin: 425
  • Iowa: 354
  • Kansas: 474
  • Nebraska: 281
  • North Dakota: 105
  • South Dakota: 88

South Central: 7,142

  • Texas: 5,193
  • Louisiana: 761
  • Arkansas: 623
  • Oklahoma: 484

Southeast 7,045

  • Florida: 2,803
  • Georgia: 949
  • North Carolina: 853
  • Tennessee: 463
  • South Carolina: 328
  • Alabama: 924
  • Kentucky: 382
  • West Virginia: 144
  • Mississippi: 132

East: 9,584

  • New York: 2,426
  • Massachusetts: 908
  • Pennsylvania: 1,795
  • New Jersey: 1,296
  • Virginia: 701
  • Connecticut: 753
  • Maryland: 658
  • New Hampshire: 212
  • Maine: 375
  • Rhode Island: 132
  • Vermont: 109
  • Delaware: 87
  • Washington, DC: 53

Reader Facts.

  • - 91.8% are primarily property & casualty insurance agents and brokers
  • - 73% are owner, principal, president, or executive management (CEO, CFO, Manager, etc)
  • - Readers have been in the insurance profession an average of 25 years
  • - 37 minutes on average is spent reading each issue
  • - 2.2 readers per issue (pass-along = 1.2)
  • - 32% of readers have passed an ad along to someone else
  • - 52% of readers have visited an advertiser's website.

Quality Readership.

100% subscription penetration of Insurance Journal's Top 100 Property Casualty Independent Agencies in the U.S. as reported in the August 3, 2009 edition.

Income

  • - Over $75k 81%
  • - Over $100k 68%
  • - Over $150k 40%
  • - Over $200k 25%
  • - (Average reader = $158,300 per year)

"Reader Facts", "Why they Read" and "Income". Source: July 2009 Reader Study conducted by Signet Research, Inc.

"Quality Readership" source: Coverage based on analysis of August 17, 2009 issue circulation. Statistics provided by Starrcorp Fulfillment and verified and authenticated by RKT Research Company.