Reader facts.
90.9% are primarily property & casualty insurance agents and brokers
76% are owner, principal, president, or executive management (CEO, CFO, Manager, etc)
Readers have been in the insurance profession an average of 25.3 years
34 minutes on average is spent reading each issue
2.5 readers per issue (pass-along = 1.5)
26% of readers have passed an ad along to someone else
Over 90% of readers claim that Insurance Journal is valuable to their job
MIDWEST
Illinois: 2,258
Ohio: 1,330
Michigan: 1,200
Indiana: 1,173
Missouri: 482
Minnesota: 462
Wisconsin: 443
Iowa: 354
Kansas: 328
Nebraska: 217
North Dakota: 115
South Dakota: 116
WEST
California: 6,118
Washington: 748
Arizona: 746
Oregon: 675
Colorado: 454
Utah: 268
Nevada: 257
New Mexico: 182
Idaho: 170
Montana: 95
Wyoming: 62
Alaska: 61
Hawaii: 48
SOUTH CENTRAL
Texas: 5,568
Louisiana: 589
Arkansas: 498
Oklahoma: 452
SOUTH EAST
Florida: 2,847
Georgia: 1,157
North Carolina: 1,061
Tennessee: 576
South Carolina: 413
Alabama: 336
Kentucky: 324
West Virginia: 191
Mississippi: 173
EAST
New York: 2,290
Massachusetts: 1,994
Pennsylvania: 1,733
New Jersey: 913
Virginia: 707
Connecticut: 588
Maryland: 552
New Hampshire: 187
Maine: 179
Rhode Island: 116
Vermont: 100
Delaware: 69
Washington, DC: 35
42,023
Bi-Weekly National Circulation
Why they read.
91.9% read to stay abreast of industry news
68.7% read to learn about new products and services
48.5% read to find new markets
Source July 2007 Reader Survey conducted by Research USA, Inc.
Income.
Over $75k 82%
Over $100k 66%
Over $150k 35%
Over $200k 24%
(Average reader = $154,220 per year)
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Total & Regional Circulation: Average 6 month qualified, June 2007 BPA Audit (section 1)
State Circulation: Geographical breakout of qualified Circulation for May 21, 2007 issue, June 2007 BPA Audit (section 4)
