Website Advertising

InsuranceJournal.com is the highest-trafficked
P/C insurance news website in the U.S. Confirmed by SimilarWeb.com, Aug 1, 2023

1,185,773

Page Views per Month BPA Audit, Average Jan-June 2023

634,094

Users per Month BPA Audit, Average Jan-June 2023

Insurance Journal Website Stats

Buying Responsibility

  • Risk Management (of any kind): 52%
  • Selecting Insurance Markets: 37%
  • Technology Selection: 30%
  • Hiring Consultants (of any kind): 28%
  • Employee Benefits: 22%
  • Selecting Legal Services: 22%
  • Claims Administration: 19%
  • Asset Management: 16%
  • Selecting Claims Services: 16%
  • Third Party Administration: 15%
Publisher Data, July 2023

Education Level

  • College: 48%
  • Grad School: 24%
Quantcast, July 2023

Job Title / Function

  • Owner / Principal: 19%
  • C-Level (CEO, COO, CIO, CTO): 13%
  • Sales / Producer: 13%
  • Manager / Supervisor: 12%
  • Underwriting: 10%
  • Customer Service: 4%
  • Risk Manager / Insurance Buyer: 4%
  • Consultant: 3%
  • Marketing / Advertising / Public Relations: 3%
  • Legal: 2%
  • Technology: 2%
Publisher Data, July 2023

Household Income

  • $150k+: 24%
  • $100k-$150k: 20%
  • $50k-$100k: 31%
  • <$50k: 25%
Quantcast, July 2023

Age Distribution

  • 18-24: 6%
  • 25-34: 19%
  • 35-44: 23%
  • 45-54: 24%
  • 55-64: 18%
  • 65+: 10%
Quantcast, July 2023

Company Type

  • Ind. Retail Insurance Agency: 38%
  • Standard Lines Insurer: 20%
  • Wholesaler / MGA / Surplus Broker: 8%
  • Consulting: 5%
  • Captive Retail Agency: 3%
  • Legal: 3%
  • Service Provider: 3%
  • Excess Surplus Insurer: 2%
  • Reinsurance Company: 2%
  • Technology: 2%
Publisher Data, July 2023

Company Size

  • 10k+ Employees: 21%
  • 5k-10k: 6%
  • 1k-4,999: 15%
  • 500-999: 7%
  • 200-499: 8%
  • 50-199: 13%
  • 10-49: 18%
  • 1-9: 11%
Bombora, July 2023

Company Revenue

  • $1B+ in Revenue: 27%
  • $200MM-$1B: 12%
  • $100MM-$200MM: 6%
  • $50MM-$100MM: 6%
  • $10MM-$50MM: 16%
  • $1MM-$10MM: 20%
  • <$1MM: 14%
Bombora, July 2023

Agency Premium Volume

  • $100MM+: 10%
  • $50MM-$99.9MM: 6%
  • $20MM-$49.9MM: 7%
  • $5MM-$19.9MM: 19%
  • $1MM-$4.9MM: 30%
  • <$1MM: 16%
Publisher Data, July 2023

Website Sponsorship Positions

Insurance Journal Website

Sitewrap Banner

Our most high-profile creative unit allows you to align yourself with the highest-trafficked P/C insurance news site on the planet.

Your giant banner is displayed full screen above and around the site.

The side portions of your banner are visible on screen for the entire time the reader is on the page—even after scrolling to the very bottom.

Specs & Best Practices

  • Materials are due 10 working days prior to launch
  • A Monday start date is recommended for maximum impressions
  • The entire 1580x850 image should feel like a single piece with a single call to action. (Clickable area is the topmost 150px above the site masthead.)
  • Smaller file size is recommended for faster load time / improved ad visibility.