Website Advertising 2013
www.InsuranceJournal.com
Top Visitor Job Titles
- Owner / Principal / C-Level: 18.1%
- Sales / Producer: 17.5%
- Underwriting: 11.8%
- Manager / Supervisor: 9%
- Marketing / Advertising / Communications / PR: 8.8%
- Customer Service: 5.2%
- Claims: 4.2%
- Consultant: 4.2%
- Risk Manager: 2.5%
Publisher Survey, Aug 2012
Top Visitor Business Categories
- P&C Independent Insurance Agency: 29%
- P&C Standard Lines Insurer: 27.3%
- P&C Wholesaler / MGA / Surplus Broker: 7.5%
- P&C Excess Surplus Insurer: 4.9%
- P&C Captive Insurance Agency: 3.7%
- Non-Profit / Associations: 2.8%
- P&C Reinsurance Company: 2.2%
Publisher Survey, Aug 2012
Total Employees
- 1000+: 32.4%
- 1-9: 20%
- 10-49: 16.8%
- 50-99: 9.2%
- 100-500: 15.1%
- 500-1000: 6.2%
Publisher Survey, Aug 2012
Premium Site Sponsorship Positions
| 1 Month / 50,000 Impressions |
3 Months / 150,000 Impressions |
6 Months / 300,000 Impressions |
12 Months / 600,000 Impressions |
|
|---|---|---|---|---|
| a* | $8,200 / mo. $164.00 cpm |
$8,000 / mo. $160.00 cpm |
$7,600 / mo. $152.00 cpm |
$7,200 / mo. $144.00 cpm |
| b | $7,500 / mo. $150.00 cpm |
$7,300 / mo. $146.00 cpm |
$6,900 / mo. $138.00 cpm |
$6,500 / mo. $130.00 cpm |
* This pricing also applies to 640 x 480 interstitials.
Banner Ads
| 1 Month 100,000 Impressions |
3 Months 300,000 Impressions |
6 Months 600,000 Impressions |
12 Months 1,200,000 Impressions |
|
|---|---|---|---|---|
| c | $6,844 / mo. $68.44 cpm |
$6,297 / mo. $62.97 cpm |
$5,667 / mo. $56.67 cpm |
$4,818 / mo. $48.18 cpm |
| d | $6,720 / mo. $67.20 cpm |
$6,182 / mo. $61.82 cpm |
$5,564 / mo. $55.64 cpm |
$4,729 / mo. $47.29 cpm |
| e | $5,354 / mo. $53.54 cpm |
$4,926 / mo. $49.26 cpm |
$4,432 / mo. $44.32 cpm |
$3,768 / mo. $37.68 cpm |
| f | $3,740 / mo. $37.40 cpm |
$3,491 / mo. $34.91 cpm |
$3,141 / mo. $31.41 cpm |
$2,670 / mo. $26.70 cpm |
| g | $2,000 / mo. $20.00 cpm |
$1,840 / mo. $18.40 cpm |
$1,656 / mo. $16.56 cpm |
$1,408 / mo. $14.08 cpm |
| h | $2,800 / mo. $28.00 cpm |
$2,576 / mo. $25.76 cpm |
$2,318 / mo. $23.18 cpm |
$1,970 / mo. $19.70 cpm |
In-Line Sponsorship Block
| 1 Month 50,000 Impressions |
3 Months 150,000 Impressions |
6 Months 300,000 Impressions |
12 Months 600,000 Impressions |
|
|---|---|---|---|---|
| i | $3,360 / mo. $67.20 cpm |
$3,248 / mo. $64.96 cpm |
$3,136 / mo. $62.72 cpm |
$3,024 / mo. $60.48 cpm |
Sponsored Text Link
| 1 Month / 500,000 Impressions |
3 Months / 1,500,000 Impressions |
6 Months / 3,000,000 Impressions |
12 Months / 6,000,000 Impressions |
|
|---|---|---|---|---|
| j | $1,250 / mo. $2.50 cpm |
$1,200 / mo. $2.40 cpm |
$1,175 / mo. $2.35 cpm |
$1,100 / mo. $2.20 cpm |
Ad Enhancements
- Video and rich media files: +$6 cpm
- Home page or any targeted page: +$5 cpm
- Geo-targeting: +$10 cpm
- Guaranteed positioning (if possible): +$10 cpm
- Interstitial banners: Quoted upon request
