Website Advertising

www.InsuranceJournal.com

Most visited

Insurance Journal is the highest trafficked property casualty insurance news website in the world.

1 million+

Over 1 million page views every month since 2002

251,035 uniques

unique visitors per month

771 articles

average number of articles posted per month

Banner Ads (Static or Animated)

1 Month
100,000
Impressions		 3 Months
300,000
Impressions		 6 Months
600,000
Impressions		 12 Months
1,200,000
Impressions
a $6,400 / mo.
$64.00 cpm		 $5,888 / mo.
$58.88 cpm		 $5,299 / mo.
$52.99 cpm		 $4,504 / mo.
$45.04 cpm
b $5,070 / mo.
$50.70 cpm		 $4,665 / mo.
$46.65 cpm		 $4,198 / mo.
$41.98 cpm		 $3,569 / mo.
$35.69 cpm
c $6,000 / mo.
$60.00 cpm		 $5,520 / mo.
$55.20 cpm		 $4,968 / mo.
$49.68 cpm		 $4,223 / mo.
$42.23 cpm
d $4,462 / mo.
$44.62 cpm		 $4,105 / mo.
$41.05 cpm		 $3,694 / mo.
$36.94 cpm		 $3,140 / mo.
$31.40 cpm
e $3,400 / mo.
$34.00 cpm		 $3,174 / mo.
$31.74 cpm		 $2,856 / mo.
$28.56 cpm		 $2,428 / mo.
$24.28 cpm
f $2,000 / mo.
$20.00 cpm		 $1,840 / mo.
$18.40 cpm		 $1,656 / mo.
$16.56 cpm		 $1,408 / mo.
$14.08 cpm
g $2,800 / mo.
$28.00 cpm		 $2,576 / mo.
$25.76 cpm		 $2,318 / mo.
$23.18 cpm		 $1,970 / mo.
$19.70 cpm

Site Sponsorship Billboard

1 Month /
50,000
Impressions		 3 Months /
150,000
Impressions		 6 Months /
300,000
Impressions		 12 Months /
600,000
Impressions
h $7,500 / mo.
$150.00 cpm		 $7,300 / mo.
$146.00 cpm		 $6,900 / mo.
$138.00 cpm		 $6,500 / mo.
$130.00 cpm

In-Line Sponsorship Block

1 Month
50,000
Impressions		 3 Months
150,000
Impressions		 6 Months
300,000
Impressions		 12 Months
600,000
Impressions
i $3,000 / mo.
$60.00 cpm		 $2,900 / mo.
$58.00 cpm		 $2,800 / mo.
$56.00 cpm		 $2,700 / mo.
$54.00 cpm

Sponsored Text Link

1 Month /
500,000
Impressions		 3 Months /
1,500,000
Impressions		 6 Months /
3,000,000
Impressions		 12 Months /
6,000,000
Impressions
j $1,250 / mo.
$2.50 cpm		 $1,200 / mo.
$2.40 cpm		 $1,175 / mo.
$2.35 cpm		 $1,100 / mo.
$2.20 cpm

Ad Enhancements

  • Video and rich media files: +$6 cpm
  • Home page or any targeted page: +$5 cpm
  • Geo-targeting (A-F only): +$10 cpm

Visitor Business Category

  • P&C Independent Insurance Agency: 28.9%
  • P&C Standard Lines Insurer: 26.7%
  • P&C Wholesaler / MGA / Surplus Broker: 9.3%
  • P&C Excess Surplus Insurer: 5.4%
  • P&C Captive Insurance Agency: 4.2%
  • P&C Reinsurance Company: 2.6%
  • Other (Consulting, Finance, Nonprofit, etc.): 22.9%

Publisher Survey, Aug 2011

Visitor Job Title

  • Owner / Principal / C-Level (CEO, COO, etc.): 17.1%
  • Sales / Producer: 17.6%
  • Underwriting: 14.5%
  • Manager / Supervisor: 9.5%
  • Marketing / Advertising / Communications / PR: 8.5%
  • Customer Service: 6.4%
  • Claims: 4.4%
  • Other (Consultant, Legal, Administration, etc.): 22%

Publisher Survey, Aug 2011

Insurance Journal website ad placements