Magazine Advertising

Insurance Journal magazine helps more than 47,000 BPA-audited subscribers understand the economic, competitive, legal, political and regulatory forces and trends affecting their businesses through a national publication with regional advertising options. This allows our advertisers to launch print ad programs nationally or in single or multiple regions.

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47.2k

BPA-Certified Circulation per Issue (22 Issues per Year) BPA Audit, Average Jan-June 2023

92%

Retail Agents or Brokers BPA Audit of the
May 22, 2023 Issue

66%

Also hold a Life/Health license in addition to a P/C license Signet Ad Reader Study, 2023

29MM

Organization's Mean Premium Volume Signet Ad Reader Study, 2023

24%

Mean percentage of business that's from wholesalers Signet Ad Reader Study, 2023

$152k

Mean Household Income Signet Ad Reader Study, 2023

54

Years is Mean Age Signet Ad Reader Study, 2023

Reader Motivations & Behavior

77% have taken an action as a result of advertisements or articles in IJ

75% indicate they are more likely to consider using a brand whose ad appears in Insurance Journal

54% share their copy with at least 1 person

36 minutes mean reading time per issue

Signet Ad Reader Study, 2023
100%
Subscription Penetration of IJ's Top 100 Independent P/C Agencies
(as Reported in the Aug 7, 2023 Issue)
Omeda Circulation Analysis, 2023
West 9,315
  • California 5,099
  • Arizona 881
  • Colorado 745
  • Washington 484
  • Oregon 457
  • Utah 452
  • Nevada 451
  • Idaho 284
  • New Mexico 219
  • Montana 146
  • Wyoming 81
  • Hawaii 9
  • Alaska 7
Southeast 9,557
  • Florida 4,358
  • Georgia 1,223
  • N. Carolina 1,157
  • Alabama 592
  • S. Carolina 581
  • Tennessee 561
  • Mississippi 520
  • Kentucky 438
  • West Virginia 127
East 9,460
  • New York 2,184
  • New Jersey 1,704
  • Pennsylvania 1,338
  • Massachusetts 1,054
  • Virginia 862
  • Maryland 831
  • Connecticut 616
  • New Hampshire 245
  • Maine 237
  • Rhode Island 147
  • Delaware 108
  • Vermont 87
  • Washington DC 47
Midwest 9,759
  • Illinois 1,884
  • Michigan 1,380
  • Ohio 1,309
  • Missouri 1,146
  • Indiana 878
  • Wisconsin 828
  • Iowa 615
  • Minnesota 582
  • Nebraska 436
  • Kansas 387
  • North Dakota 173
  • South Dakota 141
S. Central 9,073
  • Texas 5,566
  • Louisiana 1,396
  • Oklahoma 1,226
  • Arkansas 885
  • U.S. Territories & Other Int'l 36
BPA Audit of the
May 22, 2023 Issue

2024 Magazine Ad Positions

2-Page Spread
2-Page Spread
Full Page
Full Page
1/2 Page
1/2 Page
1/3 Page
1/3 Page