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Insurance Journal Magazine
86% P&C Agents/Brokers
Our core readers are independent property casualty agents and brokers
Top 100 Reach
100% reach into the Top 100 Independent Property Casualty Agencies
Regional coverage
Our unique regional model provides enhanced relevance to readers and advertisers
85% Take Action
85% have taken action as a result of an article or ad
42,028 Biweekly National Circulation
BPA Audit, Average Jan-June 2011
Reader Demographics
- 86.3% are agents / brokers writing primarily P&C insurance.
- 23% write mostly commercial lines.
- 18% write mostly personal lines.
- 58% write a combination of personal and commercial lines.
- 65% have a household income of more than $100,000.
Signet Research Inc. Reader & Ad Studies, June 2011 & Nov 2010
Reader Motivation & Behavior
- 96% read to stay abreast of industry news.
- 70% read to learn about new products and services.
- 85% have taken action as a result of an article or ad.
- 84% have forwarded an article to a colleague.
- 46% have visited an advertiser's website.
Signet Research Inc. Reader Study, June 2011
Circulation Quality
- 100% subscription penetration of Insurance Journal's Top 100 Property Casualty Independent Agencies in the U.S. as reported in the August 1, 2011 edition.
Starcorp Fulfillment Circulation Analysis, Aug 2011
Magazine Lifespan
- Readers read an average of 38 minutes per issue.
- Each issue is kept an average of 7 months.
- Each copy averages 2.2 readers.
Signet Research Inc. Reader Study, June 2011
Full Page
Color
|
1x |
7x |
13x |
24x |
| National |
$6,473 |
$6,443 |
$6,026 |
$5,738 |
| 4 Regions |
$5,954 |
$5,895 |
$5,301 |
$5,173 |
| 3 Regions |
$5,383 |
$5,306 |
$4,713 |
$4,584 |
| 2 Regions |
$4,809 |
$4,715 |
$4,124 |
$3,993 |
| 1 Region |
$4,237 |
$4,126 |
$3,534 |
$3,305 |
Black & White
| 1x |
7x |
13x |
24x |
| $4,578 |
$4,476 |
$3,887 |
$3,754 |
| $4,146 |
$4,031 |
$3,440 |
$3,309 |
| $3,712 |
$3,585 |
$2,995 |
$2,862 |
| $3,278 |
$3,139 |
$2,548 |
$2,418 |
| $2,846 |
$2,693 |
$2,102 |
$1,914 |
1/2 Page
|
1x |
7x |
13x |
24x |
| National |
$4,670 |
$4,663 |
$4,418 |
$4,244 |
| 4 Regions |
$4,373 |
$4,353 |
$4,145 |
$3,876 |
| 3 Regions |
$4,064 |
$4,054 |
$3,836 |
$3,568 |
| 2 Regions |
$3,756 |
$3,754 |
$3,528 |
$3,260 |
| 1 Region |
$3,456 |
$3,449 |
$3,220 |
$2,952 |
| 1x |
7x |
13x |
24x |
| $2,715 |
$2,660 |
$2,410 |
$2,237 |
| $2,548 |
$2,513 |
$2,285 |
$2,017 |
| $2,388 |
$2,348 |
$2,119 |
$1,851 |
| $2,226 |
$2,183 |
$1,953 |
$1,686 |
| $2,066 |
$2,017 |
$1,787 |
$1,520 |
1/3 Page
|
1x |
7x |
13x |
24x |
| National |
$3,827 |
$3,807 |
$3,660 |
$3,537 |
| 4 Regions |
$3,734 |
$3,597 |
$3,320 |
$3,144 |
| 3 Regions |
$3,486 |
$3,341 |
$3,063 |
$2,888 |
| 2 Regions |
$3,236 |
$3,085 |
$2,808 |
$2,632 |
| 1 Region |
$2,988 |
$2,827 |
$2,551 |
$2,376 |
| 1x |
7x |
13x |
24x |
| $1,857 |
$1,821 |
$1,652 |
$1,531 |
| $1,790 |
$1,720 |
$1,518 |
$1,381 |
| $1,726 |
$1,614 |
$1,385 |
$1,235 |
| $1,661 |
$1,508 |
$1,251 |
$1,089 |
| $1,599 |
$1,396 |
$1,120 |
$942 |
1/4 Page
|
1x |
7x |
13x |
24x |
| National |
$3,474 |
$3,442 |
$3,336 |
$3,240 |
| 4 Regions |
$3,262 |
$3,243 |
$3,034 |
$2,924 |
| 3 Regions |
$3,014 |
$2,987 |
$2,778 |
$2,668 |
| 2 Regions |
$2,766 |
$2,732 |
$2,521 |
$2,410 |
| 1 Region |
$2,516 |
$2,475 |
$2,266 |
$2,157 |
| 1x |
7x |
13x |
24x |
| $1,494 |
$1,467 |
$1,329 |
$1,234 |
| $1,403 |
$1,360 |
$1,205 |
$1,105 |
| $1,311 |
$1,254 |
$1,082 |
$977 |
| $1,220 |
$1,149 |
$959 |
$851 |
| $1,127 |
$1,043 |
$834 |
$723 |
Full 2-Page Spread
|
1x |
7x |
13x |
24x |
| National |
$12,299 |
$12,242 |
$11,449 |
$10,902 |
| 4 Regions |
$11,313 |
$11,201 |
$10,072 |
$9,829 |
| 3 Regions |
$10,228 |
$10,081 |
$8,955 |
$8,710 |
| 2 Regions |
$9,137 |
$8,959 |
$7,836 |
$7,587 |
| 1 Region |
$8,050 |
$7,839 |
$6,715 |
$6,280 |
| 1x |
7x |
13x |
24x |
| $8,698 |
$8,504 |
$7,385 |
$7,133 |
| $7,877 |
$7,659 |
$6,536 |
$6,287 |
| $7,053 |
$6,812 |
$5,691 |
$5,438 |
| $6,228 |
$5,964 |
$4,841 |
$4,594 |
| $5,407 |
$5,117 |
$3,994 |
$3,637 |
iPad Bonus
For a limited time, all print ads are included in the iPad edition—
free of charge!
Interactive enhancements are available for purchase.
Premium Positions
- Inside front cover: +15%
- Opposite inside front cover: +10%
- Inside back cover: +10%
- Back cover: +20%
- Center spread: +20%
- Guaranteed position: +15%
Ad Enhancements
Gate fold, Polybag insert, Heavy stock, Bind-in and blow-in cards, Belly bands / wrap, Metallic ink, PMS / match color and Standard two color are available upon request.
