Specs & Mechanicals 2013

Website & eNewsletter

Ad Dimensions Max Size
980x35 20 KB
970x250 80 KB
940x35 20 KB
728x90 40 KB
640x480 60 KB
560x250 50 KB
440x160 30 KB
300x600 60 KB
300x250 40 KB
125x125 30 KB

Static Banner Ads

  • Must be submitted as .jpg, .png, or .gif.
  • Should be encased in a one pixel dark border. (If borderless, the banner must signify that it is an advertisement and contain the advertiser's name.)

Animated Banner Ads

  • Must be submitted as .gif or .swf. (Note: iPads and iPhones will display .gif but will not display .swf files.)
  • Should be encased in a one pixel dark border. (If borderless, the banner must signify that it is an advertisement and contain the advertiser's name.)
  • Animation should not exceed 15 seconds and may not employ rapid motion or strobing effects.
  • 125x125 ads may not contain more than 3 frames and the background must stay consistent through all frames.
  • If using Flash (.swf), please include a white or colored layer for your background (not just the canvas color), ensure that the Actionscript clickTAG is properly implemented, and set the target to "Flash Player 9" in the Publish Settings. In addition to your .swf file, you must also submit a failover image (.png or .gif) that is 20kb or smaller.
  • eNewsletters: Javascript, <script> tags, <iframe> tags and .swf files are not supported.
  • eNewsletters: Animated ads may be submitted as .gif and will display in most email clients; however, MS Outlook 2007-2010 does not support animation (only the first frame is displayed).

Interstitials

  • 640X480
  • 60k max
  • 15 sec max
  • (Offered on a 1 unique per 24 hour basis)

Pre-Roll Video

  • 1280x720 HD video in a MOV or MP4 format.
  • Must be 10 seconds or less in length.

Sponsored Text Links

  • No all caps, unnecessary caps, exclamation points, ampersands, phone numbers, or words such as "click here."
  • Destination URL may not include pop-up windows.

Submission Options

Print

Ad Dimensions Size
Full Page Bleed: 8.625" x 11.125"
Trim: 8.375" x 10.875"
Live: 8.125" x 10.625"
1/2 Page Horizontal 7.25" x 4.75"
1/2 Page Vertical 4.75" x 7.5"
1/3 Page Horizontal 7.25" x 2.25"
1/3 Page Square 4.75" x 4.75"
1/3 Page Vertical 2.25" x 9.875"
1/4 Page 4.75" x 3.75"
Full 2-Page Spread Bleed: 17" x 11.125"
Trim: 16.75" x 10.875"
Live: 16.5" x 10.625"

Format Requirements

  • Must be submitted as .eps, .tif, or .pdf.
  • Images must be at least 300 ppi.
  • Images must be CMYK.
  • Only Type 1 fonts are accepted.
  • All PC fonts must be converted to outlines.

Submission Options

Mobile

Ad Dimensions Max Size
320x48 7.5 KB
300x250 25 KB

Static Banner Ads

  • Must be submitted as .jpg, .png, or .gif.
  • Should be encased in a one pixel dark border. (If borderless, the banner must signify that it is an advertisement and contain the advertiser's name.)

Animated Banner Ads

  • Must be submitted as .gif.
  • Should be encased in a one pixel dark border. (If borderless, the banner must signify that it is an advertisement and contain the advertiser's name.)
  • Animation should not exceed 15 seconds and may not employ rapid motion or strobing effects.

Tablet Ad Enhancements

  • A maximum of 5 links (website, social media, email, etc.) may be submitted by email for inclusion.
  • Videos may be submitted as .mp4, .mov, or .f4v (10MB max).
  • Audio may be submitted as .mp3 or .wav (5MB max).

Submission Options

For examples of premium positions, rich media ads, and iPad enhancements, please visit the Advertising Gallery.