Articles by Bill Schoeffler and Catherine Oak

Business Disaster Planning

Each year businesses and individuals are impacted by disasters. However, a disaster does not have to be widespread to paralyze an agency. Every business (including your clients) should have a Disaster Preparation and Recovery Plan. The better the plan, the …

Pay Owners for What They Do!

Owners are the firm’s leaders and need to set the right example and tone for the rest of the people in the firm. If they do not set their compensation based on what they are each doing, resentment can occur …

The Secret Behind ‘The Secret’

It has been said, “those that can see what they desire will have their dreams.” This is the power of intention. This idea has been catching hold because of a movie called “The Secret.” This movie and corresponding book focuses …

Guerilla Strategies to Grow Your Firm

Recently I attended an incredible five-day Guerilla Business School in Los Angeles, put on by a training organization called Peak Potentials. The schools are taught by real hands on successful business men and woman who have made millions or even …

The Language of Sales

Much of life is a sales process. At some point in every relationship we are, in effect, negotiating, selling and buying ideas. Communication is not an exact science. When we communicate, we use our words, in our own style to …

The Language of Sales

Much of life is a sales process. At some point in every relationship, we are, in effect, negotiating, selling and buying ideas. Communication is not an exact science. When we communicate, we use our words, in our own style to …

Be an Influencer

How to Get Employees to Do What You Want We just finished the book “Influencer: The Power to Change Anything” by Kerry Patterson, Joseph Grenny, et. al. The authors lay out a simple formula to create useful shifts in people’s …

What Steve Jobs Would Do in Insurance

After reading Walter Isaacson’s great book about Steve Jobs, I began to imagine: What would Steve Jobs do if he were running an insurance agency? The first obstacle I thought about was that Steve Jobs could not do it because …

Agency Compensation: A General Guideline With Common Sense

Personnel expenses remain the largest expense for any independent insurance agency today. Typically, personnel expenses account for about 50 percent to 70 percent of revenue. Therefore, smart agency owners should think through the agency’s compensation issues ahead of time. It …

Trends for 2012

Soft Market Here to Stay, Merger Activity, Financial Pressures and More In order to be proactive, one needs to understand and exploit current and future trends. So what will 2012 be like for insurance agents and brokers? The following is …