A Blog on Blogging
To do a little research into the history of blogging, I just did a Google search and found 13,000,000,000 results for a word that didn’t even exist until the late ’90s. (It’s a shortened word for web log – in …
It Helps to Have a Village
I was recently asked to join the team for the latest product from Wells Media Group, a website and eNewsletter called Carrier Management. I was brought in to sell advertising space, and when I joined the rest of the team, …
Mobile Phone Habits Are Changing. Is Your Company Ready?
This past Cyber Monday was the biggest one-day online sales day in history according to a study by IBM. Sales were up 30% over last year with spending reaching as high as $2 billion. One big reason for the upswing …
Investing In Your Agents
Merriam-Webster defines marketing as an “aggregate of functions involved in moving goods from producer to consumer.” What if there was a way for you to truly help this process along while building a stronger relationship with your agents… Have you …
And the winner is …
It’s the Academy Awards for the insurance industry … a star-studded evening featuring the best of the best in insurance marketing, communications and advertising. I am talking about the 54th Annual IMCA Showcase Awards, and the deadline to enter your …
Why Didn’t We Think of This Before?
Sometimes there is a marketing gem so brilliant, yet so obvious, you can’t believe someone didn’t think of it earlier. A great example of this comes from a guilty TV pleasure of mine … The Young and the Restless. The …
See You at the IMCA Annual Meeting
There is one industry event I look forward to more than any other during the year. It’s the Insurance Marketing and Communications Association Annual Meeting. This year, it will take place at the Hilton Toronto from June 26-29. It’s a …
