Prudential Marks 30th Year of Boston Holiday Festival

December 3, 2001

Prudential Insurance Co. of America marked the opening of the 30th year of its sponsorship of the Holiday Festival in Boston with the lighting of a decorated 50 foot-tall Evergreen Spruce given to the city by the citizens of the Canadian Province of Nova Scotia in recognition of the city’s assistance following a disaster in Halifax in 1917.

The celebration, held Saturday featured singers and dancers from Nova Scotia and was attended by thousands of Bostonians. The tree is decorated with 18,000 lights requiring 4.5 miles of wire, requiring more than 3,200 people hours to install.

The event commemorates the quick response by the City of Boston to a disaster on December 6, 1917, when a French munitions ship collided with a Norwegian freighter in Halifax harbor resulting in an explosion and fire that leveled the town and killed over 1,700 people. Boston organized and dispatched a train loaded with, doctors, nurses and medical supplies the same day.

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