The Strategic Independent Agents Alliance (SIAA) and SIAA Canada the largest network of partnering independent insurance agencies in North America, announced that Cambrian Insurance Brokers of Sudbury, Ontario has established Northern Brokers Alliance as a Master Agency covering north and northwest Ontario.
Cambrian president Jim Smith noted: “The timing of this partnership could not have been better. My research proved that this is the best model for growth and profit…for the independent insurance agency. I am even more pleased with the reaction of our markets.”
Randall McDonald, Chairman of SIAA Canada, stated: “We could not have selected a better broker to represent the network in northern Ontario. Cambrian Insurance has a long history of professionalism and strong market relationships, and our partner companies were delighted that Cambrian Insurance is joining the network.”
Commenting on the new addition, SIAA Chairman Jim Masiello indicated, “We congratulate SIAA Canada on adding such a quality Strategic Master Broker. SIAA views the Canadian market as one that is more than ready for our concept, as evidenced by the joining of Cambrian Insurance. We continue to add very strong Master Brokerages in Canada as well as quality Master Agencies in the U.S. 2004 is shaping up as a great year, as evidenced by another milestone of reaching 1,400 Independent Member Agencies and Independent Member Brokerages, and $3.1 billion in written premium.”


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