The Zurich Financial Services Group announced that TEB Sigorta A.S. is now operating under the global Zurich brand and the registered name Zurich Sigorta A.S.
Zurich acquired a 100 percent interest in the Turkish insurer last January (See IJ web site – http://www.insurancejournal.com/news/international/2008/01/24/86671.htm).
Zurich said the “rebranding and renaming signals Zurich’s commitment to this operation and to the Turkish market and is in line with Zurich’s global ‘One brand, one Zurich’ strategy.”
Source: Zurich – www.zurich.com
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