UK’s Sportscover Snares Badminton Tournament Coverage

London-based specialized agency Sportscover announced that it has been selected as the “Official Insurance Partner for the Yonex BWF World Badminton Championships. The event, staged by BADMINTON England, will take place at Wembley Arena, London, between 8th and 14th August 2011.”

Peter Nash, founder and group chairman of Sportscover, explained: “Badminton is a major global sport with over 250 million people playing it on a regular basis. Sportscover is a specialist sports insurer with a global presence, and when the opportunity arose to partner the Yonex BWF World Badminton Championships we had to take it. We are delighted to be able to support the game at the premier badminton championships.

“The World Badminton Championships will provide us with an opportunity to further develop the presence of Sportscover in the global badminton marketplace,” he continued. “We already do business in many countries around the world and are actively developing commercial relations, but this will be a significant step in the evolution of our brand in other territories. To be associated with one of the most prestigious sporting events at Wembley Arena, London, the official Olympic venue for badminton next year, is very special”.

Sportscover’s branding will appear courtside when the best badminton players from all corners of the globe do battle in front of large, international crowds at Wembley Arena, together with a worldwide television audience in over 25 countries,

Adrian Christy, Chief Executive of BADMINTON England commented: “Sportscover has a long tradition of supporting sports and sports people so we are delighted to welcome this global business as the latest partner for the Yonex BTF World Championships.”

Source: Sportscover

Topics London