Ohio-based Progressive Insurance is piloting a new system developed to help independent insurance agents write more business with some of the millions of clients who go online to shop for auto insurance.
Progressive began the Internet referrals pilot on Oct. 31 with a limited number of agents in Ohio. Participating agents have the ability to provide accurate Progressive quotes to clients through their agency’s own website. Agents then receive notification of these sales leads via e-mail and through Progressive’s agent-dedicated website, ForAgentsOnly.com (FAO). The pilot will give Progressive an opportunity to evaluate the program and make any necessary modifications before its planned rollout to more agents across the country next year.
According to a recent survey by Progressive of 2,000 clients countrywide, 41 percent of respondents said they would be likely to shop for auto insurance online.