Steven Handmaker has been promoted to chief marketing officer at Assurance, an independent insurance brokerage headquartered in the northwestern suburbs of Chicago. His former title was executive vice president, marketing and communications at Assurance.
Handmaker serves as a member of Assurance’s executive management team and is responsible for the company’s marketing, communications and branding efforts.
Handmaker has become an expert in digital marketing within the insurance industry, and he serves as point on digital activity leadership within the company. In addition, he has executive oversight and financial responsibility for Assurance’s small business and private insurance operations.
His internal branding strategies have strongly influenced the company culture. He was influential in developing yearly themes for Assurance, such as “Everybody Wang Chung Tonight” and “Domo Arigato, Mr. Roboto!” He has leveraged the power of promoting internal culture into more than 30 awards in the last five years for client service and being a “Best Place to Work.”
Prior to working at Assurance (2004 – present), he was the director of marketing and communications for Near North National Group. He was responsible for the overall internal and external marketing and communications efforts of Near North’s association and affinity group practice, National Professional Group.