Wisconsin-Based SECURA Celebrates 115th Anniversary

March 25, 2015

SECURA Insurance, based in Appleton, Wis., is celebrating the fact that it has been in operation for 115 years as of March 2015.

The company was founded by Julius Bubolz in the town of Cicero after a devastating windstorm struck a nearby community, killing more than 100 people and injuring 500 others.

Julius Bubolz founded SECURA Insurance in 1900.
Julius Bubolz founded SECURA Insurance in 1900.

Property damage approached $800,000. In modern dollars, that would equate to nearly $23 million.

With 135 charter members, The Farmers Home Mutual Hail, Tornado and Cyclone Insurance Company of Seymour, Wis., was formed. Known today as SECURA Insurance, the home office now is located in nearby Appleton, Wis.

What started in Julius Bubolz’s farmhouse has grown to become a super-regional property and casualty insurance company with coverages for businesses, homes and autos, farms, agribusinesses, and nonprofits in 12 states. His son, Gordon, would follow in his father’s footsteps to lead the company from 1939-1981. Gordon Bubolz also is recognized locally for his environmental efforts and a 775-acre nature preserve bearing his name.

The claims paid in that first year totaled a mere $78 compared to $235 million in 2014, and the company now offers protection and peace of mind to more than 100,000 policyholders.

Its first employees were hired in 1914: two office clerks who earned $5 per week, plus board. Now, there are more than 650 employees.

SECURA remains a mutual company that is owned entirely by its policyholders. Current President and CEO Dave Gross serves as only the fifth leader in its 115-year history.

Source: SECURA

Topics Wisconsin

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