The Washington, D.C.-based American Insurance Association (AIA) unveiled a new brand identity. AIA, an advocacy group in the property and casualty insurance industry, is one of the longest continuously operating national trade associations in the U.S.
Robert E. Vagley, AIA president, stated as part of AIA’s ongoing evolution and desire to keep pace with an ever-changing world, the organization realizes the importance of having a contemporary brand that better reflects the AIA of today and tomorrow. He added that AIA’s new mark emphasizes what he termed “the most important word in our name: insurance.”
Vagley added that AIA’s job is to educate public policy leaders about the business of insurance and that the new look appropriately represents that AIA is and always will be a forceful and results-oriented advocates for property/casualty insurers.
AIA’s roots date back more than 130 years to the establishment of the National Board of Fire Underwriters in 1866. Today’s AIA was established in 1964 when the National Board of Fire Underwriters merged with the Association of Casualty and Surety Companies and the former American Insurance Association. According to the Association Handbook of the American Society of Association Executives, AIA is one of the oldest associations in the U.S.
Vagley noted that the old AIA logo had been in use for more than 40 years, and originally represented three organizations joining together as one. He added that the meaning of the former mark has faded over time and no longer communicates what AIA is as an organization.