Pssst, CT Agent, please don’t tell anyone you’re an insurance agent. Wouldn’t want anyone confusing the rest of us agents form someone who doesn’t know the difference between Farmers Insurance Group and State Farm.
I have to agree with this one. Their claims adjusters aren’t smart enough to know the differnce between a 6″ Block Plane and a 6″ bench vise ( and that was with the brand name and catalog number for the plane provided.
Whether or not you play the game, this is an original way to get the Farmers Insurance in front of 60 million people. I give them an A+++++ for originality and I can’t wait to log on and get my Farmers Airship. :)
This is all we need. One more attempt to make insurance look like a commodity to be sold based upon who has the lowest pricing or the best promotion. Generally I view a company’s advertising as a means to overcome identified areas of their short comings or for name recognition in that order.
Insurance IS a commodity. I like farmtown better than farmville so I won’t see this, but it’s frankly an ingenious way to get better name recognition. They more creativity like this!
Yeah, go figure. With a name like Farmers
you would think Farming would be their number one coverage. Try getting a Farm policy written in South Alabama through
anyone but ALFA. Farmers Insurance covering real farms? Not any where around here, but of course reality is not as important as games.
Farmville is great for people who are not able to work or do other things, but the rest of us play a game called LIFE.
It’s brilliant advertising. Name recognition advertising. It promises nothing but gets “Farmers Insurance” in front of 60 million goobers who have the time to play farmville.
@ Mouse – just had my ‘full-o-jokes’ response deleted after attempting to post – good point though, State Farm already dominates most sporting events, theyve done very well sticking to what REAL entertainment is – good luck with your beta apps, Farmers.
Correction** – Bluemax, you have the green light. Wudchuck, thank you for representing what the intended outcome of insurance ads are; maybe I’ll start my own company and fill my commercials with bright lights and shiny objects and have you as my first customer.
So does that mean if someone has a fire in Farmville that Farmers Insurance is going to pay it? How about a tornado? It’s creative thinking for Farmers Insurance to solicit to 60 million players, whether or not they are selling to 10 year olds I don’t know. I bet it’s cheaper to advertise in Virtual Games than on College Football or NFL game days.
Congrats to Farmers, what’s next Movie Placements?
Well, if people are going to spend hours wasting time, you may as well get your brand in there. They’ll do it with or without the INS. It certainly reinforces the concept for “real life insurance”.
I’m a little surprised Farmers would opt to do business with a company like Zynga… Zynga rips off content, installed invasive spyware and toolbars in its early days and is in the news again today about aggregating and distributing data about its users against Facebook’s policies. I would not want to associate my name with a company that handles its business like Zynga does.
In my game, the Farmers Blimp goes overhead and catches fire, much like the Hindenberg…it falls like a stone and catches my crops ‘afire’…Then I call Fireman’s Fund for the fire…then I call Fireman’s Fund for crop insurance and find out I need protection for more than 10 days.
You shoulda known you needed a blimp endorsement. You musta bought it online, because any agent would have told you, or just included it in the quote.
Oh, boy…..I didn’t mean to start anything.
Insurance is a commodity. Professional risk management is a service and, in fact, what we are all trying to sell (be it company, broker or agent). However, the TRUE REALITY is that the marketplace is what the marketplace is, and customers encourage “commodity selling” in soft markets and poor economic times because of their respective financial situations. So, if Farmers makes a profit from this development, don’t they (unfortunately) have the last laugh?
Awesome our brand is out there! But, to those whom are wanting to Facebook at work. Work is a four letter word I know but we are there to do a job. To get paid for our valued customer service. Take pride in the fact you don’t sit on Facebook waisting customers time and money. As you should know your time is someone else’s money!!!! Don’t think for one second your reputation is watched or “on” the “line”.
Pssst, CT Agent, please don’t tell anyone you’re an insurance agent. Wouldn’t want anyone confusing the rest of us agents form someone who doesn’t know the difference between Farmers Insurance Group and State Farm.
Luckily that is probably 60 million goobers that couldn’t afford a Farmers policy, particularly now that the wicked witch of the NW is underwriting.
I have to agree with this one. Their claims adjusters aren’t smart enough to know the differnce between a 6″ Block Plane and a 6″ bench vise ( and that was with the brand name and catalog number for the plane provided.
reality called and said you farmville freaks should check out a new website called http://www.getalife.nerd
Ahh–the stuff people can waste their time on—Gee Wiz–look how much time Farmers wasted in developing a “Virtual” insurance policy.
Whether or not you play the game, this is an original way to get the Farmers Insurance in front of 60 million people. I give them an A+++++ for originality and I can’t wait to log on and get my Farmers Airship. :)
This is all we need. One more attempt to make insurance look like a commodity to be sold based upon who has the lowest pricing or the best promotion. Generally I view a company’s advertising as a means to overcome identified areas of their short comings or for name recognition in that order.
Blue, a tear just rolled down my cheek.
Insurance IS a commodity. I like farmtown better than farmville so I won’t see this, but it’s frankly an ingenious way to get better name recognition. They more creativity like this!
What a waste of time that game is. Oh well, it can give somebody something to due while waiting on the phone for a customer service rep
Those State Farm clients’ premium dollars hard at work…
Do they have to file this with regulators? I mean, they’re charging for insurance so…
Nothing like blocking your own employees from anything fun.
Just try getting them to insure a “real” farm!
Yeah, go figure. With a name like Farmers
you would think Farming would be their number one coverage. Try getting a Farm policy written in South Alabama through
anyone but ALFA. Farmers Insurance covering real farms? Not any where around here, but of course reality is not as important as games.
Farmville is great for people who are not able to work or do other things, but the rest of us play a game called LIFE.
It’s brilliant advertising. Name recognition advertising. It promises nothing but gets “Farmers Insurance” in front of 60 million goobers who have the time to play farmville.
You are right on! If we were on facebook I’d hit the “like” button.
Unfortunately, some people that insure with Farmers experience the same level of coverage as they would from this virtual policy
@ Mouse – just had my ‘full-o-jokes’ response deleted after attempting to post – good point though, State Farm already dominates most sporting events, theyve done very well sticking to what REAL entertainment is – good luck with your beta apps, Farmers.
if you think about it, it’s good publicity. afterall, if you think a gecko is cute to remember, why not on a game with a blimp?
@ BlueMax/Wudchuck – Agreed sir, you officially have a witness.
Correction** – Bluemax, you have the green light. Wudchuck, thank you for representing what the intended outcome of insurance ads are; maybe I’ll start my own company and fill my commercials with bright lights and shiny objects and have you as my first customer.
So does that mean if someone has a fire in Farmville that Farmers Insurance is going to pay it? How about a tornado? It’s creative thinking for Farmers Insurance to solicit to 60 million players, whether or not they are selling to 10 year olds I don’t know. I bet it’s cheaper to advertise in Virtual Games than on College Football or NFL game days.
Congrats to Farmers, what’s next Movie Placements?
~John Peacock
http://www.peacockinsurance.net
I don’t care how they advertize. I’m having a good time beating State Farm, Allstate, and that lizard in competition on coverage and price.
Well, if people are going to spend hours wasting time, you may as well get your brand in there. They’ll do it with or without the INS. It certainly reinforces the concept for “real life insurance”.
Right on esquire. That’s exactly what I was about to say and you beat me to it. No sense reading any of the other comments.
Thread/
I’m a little surprised Farmers would opt to do business with a company like Zynga… Zynga rips off content, installed invasive spyware and toolbars in its early days and is in the news again today about aggregating and distributing data about its users against Facebook’s policies. I would not want to associate my name with a company that handles its business like Zynga does.
In my game, the Farmers Blimp goes overhead and catches fire, much like the Hindenberg…it falls like a stone and catches my crops ‘afire’…Then I call Fireman’s Fund for the fire…then I call Fireman’s Fund for crop insurance and find out I need protection for more than 10 days.
You shoulda known you needed a blimp endorsement. You musta bought it online, because any agent would have told you, or just included it in the quote.
Oh, boy…..I didn’t mean to start anything.
Insurance is a commodity. Professional risk management is a service and, in fact, what we are all trying to sell (be it company, broker or agent). However, the TRUE REALITY is that the marketplace is what the marketplace is, and customers encourage “commodity selling” in soft markets and poor economic times because of their respective financial situations. So, if Farmers makes a profit from this development, don’t they (unfortunately) have the last laugh?
@Farmgirl, my thoughts exactly!!
Awesome our brand is out there! But, to those whom are wanting to Facebook at work. Work is a four letter word I know but we are there to do a job. To get paid for our valued customer service. Take pride in the fact you don’t sit on Facebook waisting customers time and money. As you should know your time is someone else’s money!!!! Don’t think for one second your reputation is watched or “on” the “line”.