Brandmovers Launches Promotional Risk Management Insurance Co.

September 21, 2012

Brandmovers, Inc. has launched Brandsurance, an industry-focused insurance company to work alongside their digital engagement initiatives.

Brandsurance will specialize in promotional risk management and partner with marketing/advertising agencies, brands, and other ROI-minded clients to implement more effective promotions, sweepstakes, games and contests. Brandsurance will offer a portfolio of classic promotions along with digital offers help clients meet or exceed their marketing objectives and eliminate their financial risk.

Brandsurance has more than twenty years of experience managing fixed fee promotions that include prize redemption and over-redemption coverage. It works as part of a turnkey promotional product that enables clients to run programs for a flat rate that will come in on budget.

“Brandmovers will continue to focus on its digital engagement services, but adding another layer through Brandsurance to meet existing and future client risk management needs,” said Sean Blair-Turner, VP of business development, Brandmovers.

Brandsurance will work with both on and offline promotions, tap into Brandmovers digital engagement technologies, and deliver risk assessment that enables brands to run larger offers without budget constraints.

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