Keane, O’Brien Join Agency Alliance SIAA

January 25, 2016

The nationwide agency alliance SIAA  (Strategic  Insurance  Agency  Alliance) reports  that  James  Keane has  joined  the  company  as  vice  president  of  MarketFinder  and  Aimee  O’Brien  is the new  director  of  Member  Services  and  Public  Relations.

Keane  will  be  responsible  for  promoting  SIAA  MarketFinder,  an  online  portal  used  by  member  agencies  to  place  difficult-­to-­write  excess  and  surplus  lines  and  specialty  market  business.  He  will  focus  on  transitioning  member  agencies  to  use  SIAA  MarketFinder’s  carrier  partners  and  work  with  these carriers.

Prior  to  this  role,  Keane  worked  in  insurance  sales,  both  commercial  and  personal,  for  10  years,  most  recently  with Travelers.  He  also  held  positions  with  Nationwide,  National  General  and  State  Farm.

O’Brien  is  responsible  for  promoting  SIAA,  as  well  as  its  master  agencies  and  member  agencies.  She  will  help  share  marketing  best  practices and develop  plans  for  member  agency  marketing .

O’Brien  has  marketing,  communications  and  public  relations  experience,  including  her  most  recent  position  as  director  of  Communications  at  the  International  Association  of  Privacy  Professionals.

SIAA  has  signed  more  than  5,700  member  agencies  through  48  master  agencies  across  the  country  since  its  inception  in  1995.  

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