Kelley Blue Book’s Kbb.com Partners with InsWeb

Irvine, Calif.-based Kelley Blue Book and kbb.com, which provides new and used vehicle information, today has entered into a partnership with InsWeb, an online insurance marketplace. The new deal makes InsWeb the exclusive provider of vehicle insurance marketed to kbb.com’s site visitors.

Kelley Blue Book’s kbb.com assists online vehicle shoppers with various aspects of the new vehicle buying process, including insurance, through its ‘Financing and Insurance’ channel. Additionally, the company has plans to work with InsWeb to expand the amount of insurance oriented information and tools within its ‘Financing and Insurance’ channel to assist shoppers in making car-buying and insurance decisions with confidence.

“Often overlooked in the new vehicle buying process is the impact of auto insurance costs, which can vary drastically from car to car and from one insurance provider to another,” said Brad Cooper, vice president of marketing at InsWeb.com. “We believe that this exclusive partnership with Kelley Blue Book will not only help consumers find affordable car insurance quickly and easily, but will also enhance the already industry-leading consumer experience that is offered on the kbb.com site.”

Source: Kelley Blue Book

Topics Mergers & Acquisitions Auto