Benshoof Named President of IMA of Colorado

The IMA Financial Group Inc., a diversified financial services company specializing in insurance, asset and risk management, added Marcia Benshoof as president of IMA of Colorado.

Prior to joining IMA, Benshoof served as chief business officer for Pinnacol Assurance for 11 years. At Pinnacol, she was responsible for all business operations and directed the performance of 11 profit centers across four comprehensive market segments. She oversaw all aspects of underwriting, safety and claims service for the company’s 58,000 customers and was instrumental in its advancement to one of the nation’s highest performing worker’s compensation carriers. At Pinnacol, she founded and led Pinnacol in Action, the company’s corporate community volunteer program that has key partnerships supporting involvement with Volunteers of America, Big Brothers Big Sisters, National Sports Center for the Disabled, Junior Achievement and the 9Health Fairs. Pinnacol in Action has earned national recognition for excellence in community service.

Benshoof has more than 30 years experience in the insurance industry including executive positions within the workers’ compensation and managed care marketplaces. She has sales and product development experience and academic credentials from a faculty position with the University of Colorado Health Sciences Center.

Topics Colorado