advertising expenditures News

Progressive Boosts Ad Spending But GEICO Still #1: SNL

Progressive Corp.¬†boosted its advertising spending by nearly $70 million year over year to $595.4 million in 2013, the largest aggregate dollar increase among all U.S. property/casualty insurers, according to an analysis by SNL Financial. Though Progressive had the biggest dollar …

Geico Spends 6.5% of Premiums on Advertising

Geico, billionaire investor Warren Buffett’s auto insurer, spent far more than property insurance peers on advertising in 2011, both on an absolute basis and as a percentage of the business the company wrote, according to a new study. Data provider …