Columbus, Ohio-based Branch has launched statewide in Missouri, offering home and auto insurance. Branch said using technology and automation it has developed a way to bundle home and auto insurance with just two questions, name and address. Now customers can …
Marketers love to bundle products and for good reason. Bundling encourages consumers to buy more. However, new research suggests that it’s not quite that simple. While bundling gets buyers to buy more, it can also make them less willing to …
The insurance industry has some work to do to win over Gen Y customers, those ages 21 through 38. Members of the Gen Y generation, who were born between 1977 and 1994, are less satisfied with their homeowners insurers than …
