marketing trends News

What do today’s customers want from insurance providers? They want understanding, interaction, even a relationship. But they vary in when and how they wish to learn, interact and build a relationship. Insurance providers have to understand not only when but …

The motion picture “Minority Report” gave the audience a look into the future of retail marketing as retina scans were used to project customized digital advertisements for consumers in public spaces. An Iowa State University management information systems professor says …