Progressive advertising News

Progressive’s Flo Returns to Grab Business as Competitors Raise Rates

Progressive Corp., the fourth-largest U.S. auto insurer, boosted spending on marketing this year to win customers after scaling back in the second half of 2016 when increased costs from car accidents threatened the company’s profit goals. “We’re excited to be …

Progressive Boosts Ad Spending But GEICO Still #1: SNL

Progressive Corp. boosted its advertising spending by nearly $70 million year over year to $595.4 million in 2013, the largest aggregate dollar increase among all U.S. property/casualty insurers, according to an analysis by SNL Financial. Though Progressive had the biggest dollar …