Progressive Insurance reported that Jeff Charney will retire as chief marketing officer, a position he has held since 2010. Charney’s expected retirement date is January 2022. The company said the early announcement of Charney’s retirement was made to allow for …
Insurance carrier Progressive has signed Cleveland Browns star quarterback Baker Mayfield and his new wife, Emily Wilkinson, to its advertising team. “There’s no glorified pro-athlete persona or hard-sell messaging, just highly relatable, everyday and quite funny moments between Baker, Emily …
Progressive Corp., the fourth-largest U.S. auto insurer, boosted spending on marketing this year to win customers after scaling back in the second half of 2016 when increased costs from car accidents threatened the company’s profit goals. “We’re excited to be …
Progressive Corp. boosted its advertising spending by nearly $70 million year over year to $595.4 million in 2013, the largest aggregate dollar increase among all U.S. property/casualty insurers, according to an analysis by SNL Financial. Though Progressive had the biggest …
