selling skills News

Un-commoditizing Insurance

What makes you better or different than your competition? Ask every agent that question and you’ll get the same answer. I’m not kidding. Don’t believe it? I’ve worked with hundreds of agencies & brokers in North America. The first question …

The Truth About The Competition

Say what you will about the competition- Just don’t say anything bad. The cardinal rule about not bad mouthing the competition is both virtuous, and professional. Knocking the competition usually backfires, and creates a negative impression on the person throwing …

iQ Universal Truth #3 – The Rules of The Insurance Game

iQ Universal Truth #3 The Rules of The Insurance Game One way to look at the competitive arena of insurance sales is to view it as a game. Going in with this attitude lessens the impact of a loss, and …

Distinguishing the best from the rest

We have covered Pareto’s 80/20 rule and discussed how often it applies to not only sales, but in many other areas of our business and our lives. Thank you all for your comments and posts. We discussed the practical application …

Pareto’s Principal and book growth

Pareto’s Principal and book growth Vilfredo Pareto Business management thinker Joseph M. Juran suggested the 80/20 principle and named it after Italian economist Vilfredo Pareto, who observed in 1906 that 80% of the land in Italy was owned by 20% …