Convey Prestige & Stability
Magazine Advertising 2027
▴Convey prestige and stability with a page in Insurance Journal's print magazine.
Readers love it, discuss it, and use it as a guide to find new products and partners.
Signet Ad Reader Study, July 2026
38.2
Minutes spent reading each issue on average
34%
have discussed an ad or article with someone else in their company
61%
have taken action as a result of ads or articles in Insurance Journal
Signet Ad Reader Study, July 2026
Editorial Calendar 2027
Want to start sooner?
View the 2026 Editorial Calendar
| Issue | Topic Highlights | Bonus Distribution & More |
|---|---|---|
| January Ad Deadline: Dec 11 |
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| February Ad Deadline: Jan 8 |
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| March Ad Deadline: Feb 5 |
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| April Ad Deadline: Mar 5 |
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| May Ad Deadline: Apr 2 |
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| June Ad Deadline: May 7 |
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| July Ad Deadline: June 4 |
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| August Ad Deadline: July 2 |
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| September Ad Deadline: Aug 6 |
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| October Ad Deadline: Sept 3 |
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| November Ad Deadline: Oct 8 |
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| December Ad Deadline: Nov 5 |
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Print Rates & Premium Positions 2027
| 1 Issue | 4 Issues | 7 Issues | 12 Issues | |
|---|---|---|---|---|
| 2-Page Spread | $01,234 | $01,234 | $01,234 | $01,234 |
| Full Page | $0,123 | $0,123 | $0,123 | $0,123 |
| Half Page | $0,123 | $0,123 | $0,123 | $0,123 |
| Third Page | $0,123 | $0,123 | $0,123 | $0,123 |
Premium Positions
- Inside front cover: +15%
- Opposite inside front cover: +10%
- Center spread: +20%
- Inside back cover: +10%
- Back cover: +35%
- Other guaranteed: +15%
2-Page Spread
Full Page
1/2 Page
1/3 Page
Print Enhancements 2027
Want to make an even bigger impression in print?
These enhancements make your message impossible to miss.
Cover Takeover (Double-Sided)
When you print your advertisement directly on the cover of Insurance Journal, you know that the P/C industry will see it! This detachable 'extra' cover is fun to notice, easy to share, and gives you plenty of room to make a lasting impression: you get a prime 8.25” x 5” space on the front, plus the full backside of the page.
Cover Sticker
Be noticed right away with a Cover Sticker. Tease your message and let readers know what page they can turn to for more information.
Post-It Note
Include a removable Post-It Note on your print ad. It's fun! Readers can stick it to their desk or computer as a reminder to contact you.
Heavy Stock Tab
It's hard to overstate the impact of the Heavy Stock Tab. Your name is always visible to readers (even when reading other articles) and the tab leads them directly to your full page, which is also printed on heavy stock.
Scented Ink
Keep readers on your page with Scented Ink. A GfK Starch study (commissioned by Time Inc.) found that ad copy readership increased by 136% when a scented strip was included.
Gate Fold
Attract extra attention to your brand with a dynamic Gate Fold two-page spread.
Heavy Stock Insert Card (BRC)
Compliment your full page message with a 4”x6” Heavy Stock Insert Card, which can be easily removed to save or share with colleagues.
Barn Door Cover
The Barn Door Cover (also known as the French Door) opens up in a dazzling way to reveal your giant 16.75”x10.875” message.
All options (except Barn Door Cover & Cover Tip) require a minimum purchase of a full page ad at earned frequency rate. Most options require 4 weeks advance notice. Post-It Notes and Cover Stickers require 5 months. All prices are net.