When modern insurtech meets decades of industry experience, the result should be innovation–yet too often, it’s misunderstanding. While insurtech companies...
Articles by Anita Nevins
Attention spans are shrinking across every industry, and insurance faces a unique challenge: explaining complex products in an age of...
An insurance marketing strategy outlines how a business will reach prospective clients, convert them into customers, and retain them over...
Establishing trust with small business clients is key to maintaining their loyalty over time. Insurance professionals can build trust and...
The insurance industry has historically been slow to adopt new technologies – often relying on traditional outreach, marketing and client...
In the insurance industry, staying ahead of the competition requires innovative approaches to client acquisition and relationship management. One strategy...
The insurance industry is built on trust and relationships — and generating business often means building confidence and establishing expertise...
Human-to-human (H2H) marketing is a specialized approach that focuses on fostering authentic connections and establishing meaningful relationships with potential customers....