Spending on Agents Always Beats Spending on Ads November 3, 2014 By Brian S. Cohen A recent research report published by Cliff Gallant and Matthew Rohrmann of Nomura Equity Research concludes that spending on advertising...
McKinsey Report Gets It Wrong on Independent Agents January 27, 2014 By Brian S. Cohen For decades the experts have been betting against independent insurance agents, yet they keep winning. Why? The consultants, finance guys,...
Become a ‘Brand Behemoth’ by Seizing the Digital Moment December 2, 2013 By Brian S. Cohen Suppose you walked into a store to look for a new television. If the store only carried one brand, would...