What do the most-remembered print ads have in common? Catchy headlines are cool, but that’s not it. Flashy colors are...
Articles by Derence Walk
“Images must be 300ppi. Please provide your logo as a vector. Max file size is 40 KB.” Advertising and publishing...
A catchy headline, a compelling message, and a clear call to action are all vital components of an effective print...
Trade shows and conventions are a great way to increase brand awareness and make new connections. However, all the other...
It’s time for timeline. Whether you wanted the new look or not, Facebook just switched your business page over to...
Take a look at these two print ads. Notice a difference? The first ad looks like it was produced in-house....
Want to get more mileage from your advertising? Simple. Run your ad in more than one media format (e.g, print,...
Increased frequency = increased recall. That’s the frequency effect. Let’s look at some concrete examples. Each year, Insurance Journal magazine...