Safeco Insurance News

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Liberty Mutual Says Safeco Brand Is Officially Retired

Apr 27 2026 // The Safeco Insurance brand has gone the way of the dodo bird. It’s now all Limu Emu, all the time. Liberty Mutual said on April 27 that it followed through with what it said about a year ago and officially retired...

Mercury Insurance and Safeco Insurance to Transition California Customers and Agents

Aug 6 2025 // Mercury Insurance is partnering with Liberty Mutual Insurance on a plan to provide coverage for thousands of California Safeco Insurance customers impacted by a shift in Liberty Mutual’s California personal lines...

Liberty Mutual to Sunset Safeco Brand in 2026

Mar 24 2025 // Safeco Insurance will stop being a brand name in 2026, and Liberty Mutual Insurance will sell all of its personal lines products under the Liberty Mutual name. Safeco has been Liberty Mutual’s brand for the...

Liberty Mutual to Sunset Safeco Brand in 2026

Mar 4 2025 // Safeco Insurance will stop being a brand name in 2026, and Liberty Mutual Insurance will sell all of its personal lines products under the Liberty Mutual name. Safeco has been Liberty Mutual’s brand for the...

Safeco to Stop Writing New Condo and Renter Policies in California

Dec 20 2024 // It appears another insurance carrier is turning sour on wildfire-prone California. Safeco, a Liberty subsidiary, is preparing to stop writing new condo and rental policies in California at the beginning of next year....

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