Farewell: Alan Shulman’s Final Column April 18, 2016 By Alan L. Shulman Sit down… This is going to be a strange column. First, it’s my last one, as I have just retired....
6 Ways to Differentiate Your Agency from Internet Marketers March 21, 2016 By Alan L. Shulman It’s self-defeating to believe that the independent agency universe is a legacy sales system that’s floundering in the age of...
What People Collect Says Something About Them March 7, 2016 By Alan L. Shulman Everybody collects something. Some of these “somethings” are valuable; some are extremely valuable, while others are practically worthless. Regardless, whatever...
Renew More Personal Lines Policies With Better Marketing January 25, 2016 By Alan L. Shulman Is it worth it to market personal lines policies to drivers and homeowners who shop year after year? It’s costly...
Don’t Treat Small Business Accounts Like Personal Lines December 21, 2015 By Alan L. Shulman In the mad rush to economize on and digitize virtually every insurance transaction and relationship activity, some small-business owners are...
10 Ways to Retain More Commercial Lines Accounts October 19, 2015 By Alan L. Shulman It’s costly to sell new commercial lines accounts. In addition to the various prospecting and marketing costs, there is fact...
Beware of Setting Too Many Goals for Your Agency August 17, 2015 By Alan L. Shulman The agency business has a love affair with goals. Some focus on sales, while others deal with company volume demands...
How to Deal With Humans (Customers) Who Prefer a Digital Interface to a Real Face July 20, 2015 By Alan L. Shulman Flying drones and self-driving vehicles are being readied for everyday use — and we are not amazed. That’s because, in...
How Well Do Your Producers and CSRs Really Get Along? June 15, 2015 By Alan L. Shulman To foster growth, property/casualty agency managers need to actively encourage their employees to achieve a desirable level of mutual trust...
Interpersonal Relationships Promote Your Agency’s Growth May 18, 2015 By Alan L. Shulman Relationships are the currency of commerce. Without them, no one buys or sells anything. These interactions might involve interfaces or...