The old saw that the p/c industry just can’t stand prosperity is ringing true again. The carriers have no marketing plan other than to lower or raise their price. They can’t tell the buyer why their coverage is worth more than any other carrier’s. There are exceptions: AIG and Progressive come to mind. So what’s their unique proposition to the buyer: better service, stronger financial security, faster claims payments,broader coverage, better agents?
If lowest price was the only buying decision; we’d all be driving used volkswagons.
What’s wrong with Volkswagens?
Generally speaking, they are excellent vehicles. Perhaps you menat to say “Ford Escorts” for lowest priced used vehicles.
The old saw that the p/c industry just can’t stand prosperity is ringing true again. The carriers have no marketing plan other than to lower or raise their price. They can’t tell the buyer why their coverage is worth more than any other carrier’s. There are exceptions: AIG and Progressive come to mind. So what’s their unique proposition to the buyer: better service, stronger financial security, faster claims payments,broader coverage, better agents?
If lowest price was the only buying decision; we’d all be driving used volkswagons.
What’s wrong with Volkswagens?
Generally speaking, they are excellent vehicles. Perhaps you menat to say “Ford Escorts” for lowest priced used vehicles.