Nickelodeon, Kellogg Targeted in Suit to Stop Junk Food Marketing to Kids

January 19, 2006

  • January 20, 2006 at 8:33 am
    Common sense says:
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    Just another example of the victim mentality – people whining that they are a victim, when the reality is their failure to take responsibility (for turning off the TV or choosing what goes in the grocery cart).

  • January 20, 2006 at 12:51 pm
    \"I wants but don\'t wants\" says:
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    The parents want the television to do their job of being parents and paying attention to their children, leading by example, etc. but they want it done their way , , , Let\’s see, would that be showing pictures of a family playing or exercising together? A family eating together and it is something other than take out or delivered in food? How about pictures and questions for the kids such as; does your family sit down for dinner each evening together or does mom and/or dad bring in take out at 7 or 8 PM when they come home from work or exercising and you eat it in your room OR (gasp) in front of the babysitting television while they are working on the computer or whatever it is they do with their time instead of being your parent(s)?

  • January 20, 2006 at 12:53 pm
    Murray says:
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    But Common sense, it\’s always somebody else\’s fault, isn\’t it??

  • January 20, 2006 at 12:55 pm
    Independant Guy says:
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    When I flip channels, I might hit a cartoon channel and watch for a bit. Hey, my inner child likes to revisit cartoons from time to time. But it angers me greatly that company such as McDonalds market their bad health in a box to kids like they do. Its disgusting. But it is an issue of parental responsibility. When I have kids somewhere down the line, they\’re going to learn the difference between good food and bad food, and I will be sure they\’re out playing in the backyard instead of living connected to a game machine or computer. A lawsuit, is probably unnecessary, but it is unethical marketing.

  • January 20, 2006 at 1:00 am
    If you buy, they market it says:
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    If no one bought the product, it would not last long. What about Twinkies in the old days or ice cream? Are commercials for womens feminine products unethical? What about prescription drugs or laundry detergents? If you watch it, you are responsible for yourself. If you let your kids watch it, you are responsible for what they see-period.

    It still comes down to responsibility and no one wants to take it on themselves and expects everyone and everything else to do it for them. We have choices, we make them but we also need to realize we live with what we choose for us and our kiddos.

  • January 20, 2006 at 1:05 am
    A Mom says:
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    It angers me that people are not taking responsibility for what their kids watch, eat and do. I am a mother of FOUR KIDS and I do not buy the junk food they so deperately want except for every once in a while. I also turn off the TV and make them read or write a letter or play a game. Let the companies advertise the way that they do. Make the parents responsible for a change!

  • January 20, 2006 at 1:16 am
    Mr. Recall says:
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    Dear Mr. Independent Guy,
    Maybe down the road you may not be able to choose anything. Since you obviously don\’t like our free-market society you might be able to offer your future kiddies \”Sponge Ted Wet Pants,\” the cereal that comes with a free Oldsmobile in every box. You may not like current advertising, but how is it unethical? This is a word liberals attach to everything.

  • January 20, 2006 at 1:25 am
    sick of it says:
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    My goodness. I feel this is rediculous. If your child is unhealthy, do something about it. These commercials have been around for decades, and NOW it poses a problem? Why is it, that kids now-a-days arent playing outside? If kids eat the same sort of junk food we all did,watching commercials for the same food we did, and actually step away from the TV and computer and find something else to do… it wouldnt be so bad, now would it?
    This blaming of others needs to end!

  • January 20, 2006 at 1:30 am
    CD says:
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    It is our responsibility as parents to monitor what our children are eating, and watching on tv. I agree that people always need to find someone else to blame. This should not be a issue for the tv networks. They\’re in buisness to make money, not parent our children.

  • January 20, 2006 at 1:41 am
    Ol\' timer says:
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    I\’m old enough for social security now, and I grew up with first radio and then television shows for kids. The major advertisers through those years were pushing products for kids and times haven\’t changed.

    But is was not me that made the decisions on what to eat. My parents made those decisions; I had no vote.

    So why do today\’s parents feel that it is the advertisers and media providers are at fault? The foods are bought by the parents, if they buy junk food then they made the decision. Maybe we should consider a lawsuit against every parent who buys \”junk food\” for their children.

    Put the blame where it belongs!

  • January 20, 2006 at 1:56 am
    Tell them no (gasp!) says:
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    Since \”parents\” do not have the guts to tell their children no anymore, their greedy lawyers are only too happy to try and make others do that job for them. How about saying No, you cannot have that and be done with it? Oh dear, that would traumatize the little tyrants we have in the schools now and goodness, we cannot have that can we?

  • January 20, 2006 at 1:58 am
    Chris says:
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    Okay, so Kellog risks a fine whenever the kids see their brand of cereal, juice box, fruit snack, etc. on TV. They take the product off the shelf, because the margins in these products are so thin that the fines contemplated from just one state would wipe out the profit from national sales.

    Meanwhile, Kroger, Safeway, etc. sell their store brand, which is just as harmful, but available at a cheaper price and now with less competition, with impunity.

    The harm isn\’t in the kids seeing the commericial. The harm is when the parents (how many eight-year olds go grocery shopping by themselves?) buy the stuff AND then allow their children to consume it, to the exclusion of healthier foods.

    And don\’t give me that crap that the CSPI and the other plaintiffs don\’t want the money; they sure do. How else will their attorneys get paid?

    They know very well that Kellog and Viacom can\’t change their marketing for just one state, and Kellog and Viacom know that if this flies in Massachussettes, the plaintiffs will file more suits in mores states. This is only about money.

  • January 20, 2006 at 1:59 am
    Independant Guy says:
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    Ok, someone called me the \”L\” word, not cool.

    The reason I feel McDonalds marketing to children is unethical, is that they are doing it too hook kids on it, so that they still eat it often when they are adults. As adults, they get fatter than fat, weigh down our health system, then die a young death.

  • January 20, 2006 at 2:03 am
    momma says:
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    I totally agree. I have 3 kids and I tell THEM what to eat. I buy the food. They eat it. Simple huh? Who\’s forcing these parents to buy the junk food? Puhleaze!!!

  • January 20, 2006 at 2:04 am
    Independant Guy says:
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    THANK YOU! You bring up a good point. A lot of parents now seem pretty gutless with their kids. I taught martial arts for 6 years, and I got sick of a 6 year old overruling their parents about things right in front of me before or after classes…

  • January 20, 2006 at 2:20 am
    YerDaddy says:
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    It always amazes me how the best and wisest parents have no children.

  • January 20, 2006 at 2:22 am
    Grandma Mimi says:
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    Parents need to start being parents again? I am a product of the 60\’s and Mom and Dad didn\’t take me shopping and let me pick what I wanted to eat. We got junk food once in awhile…but at their discretion. Parents need to quit letting television babysit their kids and get them up and outside, or reading, or flying a kite, or playing board games. Get their minds working so they don\’t have time to think about the junk that is being paraded in front of them. Most of all, take responsibility for what you as a parent does…don\’t lay the blame somewhere else.

  • January 20, 2006 at 2:27 am
    YerDaddy says:
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    The typical bloated serving size of advice from the Center for Science in the Public Interest (CSPI) consists of 56% Junk Science, 41% Scare Tactics and 28% Sensationalism. These ingredients are labeled clearly in a full-page ad by the Center for Consumer Freedom (CCF) in today’s Washington Post. The ad is in response to CSPI’s latest rehash of its “Liquid Candy” report and its call for warning labels to frighten Americans

  • January 20, 2006 at 3:03 am
    joyce says:
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    Hey Yer Daddy, are you talking about the lawyers? I have 3 kids, what about the rest of you?

  • January 20, 2006 at 3:05 am
    Who is paying for it? says:
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    Who pays for the junk food the kids dat? Are they receiving checks from Kelloggs to buy and eat their products?

  • January 20, 2006 at 3:13 am
    darnovak says:
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    Just get our spineless legislators to include \”obesity\” definitions in our country\’s child abuse laws.

  • January 20, 2006 at 3:31 am
    Sam says:
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    I am a parent of children who do get to watch Nick and Saturday cartoons, though on a limited basis. I am also the parent that does the shopping & lays down the law regarding what they eat, drink and watch. When I got junk food as a kid, it was such a treat. I did not want to sit in front of the TV…I wanted to be outside playing. That is how I am trying to raise my children. This includes limited TV time, limited snacks and teaching them about PERSONAL RESPONSIBILITY.

  • January 22, 2006 at 11:33 am
    Independant Guy says:
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    The irony of this article, is that the \”ads by google\” to the right of it are advertising Kellog products…



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