Insurance companies and agencies are obsessed with wanting to know their ROI. This is very difficult to determine in social media, but not too unlike any other form of marketing. Results happen over time and many simply give up or are not consistent with their message. Actuaries could help provide some of the tools and metrics for companies to validate their efforts.
That’s a horrible idea. Actuaries have enough trouble responsibly (and transparently) executing their day jobs and this will only needlessly mathematize an intangible (as opposed to “tangibles”, like the looming crisis of mass underfunding of many insurance liabilities). When SM gets more established and metrics – and the infrastructure to support their calculation and reporting – becomes more established, then let the those special little guys in there.
Cause, if there’s one thing actuaries are good at, it’s socialization…
Insurance companies and agencies are obsessed with wanting to know their ROI. This is very difficult to determine in social media, but not too unlike any other form of marketing. Results happen over time and many simply give up or are not consistent with their message. Actuaries could help provide some of the tools and metrics for companies to validate their efforts.
That’s a horrible idea. Actuaries have enough trouble responsibly (and transparently) executing their day jobs and this will only needlessly mathematize an intangible (as opposed to “tangibles”, like the looming crisis of mass underfunding of many insurance liabilities). When SM gets more established and metrics – and the infrastructure to support their calculation and reporting – becomes more established, then let the those special little guys in there.