Improving Security Awareness Using Marketing Techniques

Overview

This report has been created by ISACA and Infosec, to offer a new approach to heightening security awareness within your organization.

“By leveraging the same techniques that marketing teams use to best reach consumers and influence their behavior, enterprises can make their security awareness efforts stronger and better organized, and tailor the specific collateral they use.”

We thank these organizations, dedicated to security awareness and training, for sharing this report with our audience. Sharing this report with prospects and clients might just make for a great conversation starter.

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