behavioral economics News

Nobel Prize Awarded to ‘Nudge’ Theorist, Behavioral Economist Thaler

University of Chicago’s Richard H. Thaler, one of the founders of behavioral economics and finance, was awarded the 2017 Nobel Prize in Economics for shedding light on how human weaknesses such as a lack of rationality and self-control can ultimately …

Lemonade Launches in New Jersey, Marks Fourth State in National Expansion

Lemonade, the insurance company powered by artificial intelligence and behavioral economics, is now available throughout New Jersey, marking the fourth state in its nationwide expansion strategy. Residents of New Jersey can now buy homeowners and renters insurance at lemonade.com or …

Startup Lemonade Bets Behavioral Science Can Help Insurance Not Suck

A company that openly berates the current insurance industry as one that sucks believes that adding behavioral science to the mix will help fix it. The New York-based startup Lemonade, which is promising to be a revolutionary peer-to-peer insurer, announced …