Global insurance broker Brown & Brown has consolidated its broad wholesale operations under one brand name, Bridge Specialty Group. As...
branding News
Intact Financial Corp. is bringing together its Canadian and U.S. specialty insurance operations under a single brand: Intact Insurance Specialty...
Two of the largest property/casualty insurers in the U.S., Allstate and Nationwide, made headlines recently when they announced shifts in...
Allstate is retiring its Esurance brand and combining its remaining Allstate, Encompass and Answer Financial personal lines brands under a...
Accurate and honest cannabis branding should be the next best step for the budding industry if it wishes to stave...
Confie, a national agency for personal and commercial lines insurance, has consolidated its standard personal and commercial Insurance businesses across...
Wood Gutmann & Bogart Insurance Brokers in Tustin, Calif. adopted a new logo and created an insignia as part of...
By his own admission Progressive Insurance CEO Glenn Renwick (and his company) may not be right about the impact certain...
After careers spent crafting and controlling their companies’ messaging to customers, insurance marketing and advertising professionals have lost control. Customers...
Allstate’s “Mayhem” trumped State Farm Mutual’s the “Good Neighbor” in advertising dollars in 2012. According to an analysis by SNL...