Why Specialist Brokers Need to Become Content Marketers: Commentary
If you’re only an occasional consumer of marketing advice, you might think it’s crucial to learn everything there is to know about analytics and Big Data to effectively promote yourself and your brokerage. Between reading about programmatic ads and marketing …
Marketers Have Lost Control of Insurance Buying Process
After careers spent crafting and controlling their companies’ messaging to customers, insurance marketing and advertising professionals have lost control. Customers and prospects have taken over. Increasingly, today’s insureds and prospects care more about what other parties have to say than …