Viewpoint: What’s on Tap for Insurance Digital Marketing in 2025? December 6, 2024 By Ema Roloff Historically, insurance has had a reputation as an industry slow to embrace change. However, it’s safe to say that technology...
Aligning Sales and Marketing to Go from ‘Just Dating’ to ‘Happily Married’ August 8, 2018 By Andrew G. Simpson CNA’s Emily Hathcoat launched a sales and marketing therapy session that promised tabloid-worthy confessions. Here is how she set the...
The Unpleasantness of Selling and Buying Insurance May 26, 2016 By Ben Steverman Do you have a minute to talk about your death? It isn’t easy to sell life insurance. Investing in a...
Buyer Facilitation VS Selling February 26, 2013 Your Sales iQ By David Connolly Buyer Facilitation VS Selling What’s the difference? Buyer facilitation is helping prospects discover for...
The Word Strategy July 28, 2011 Will Rogers said “it aint so much the things we know that get us in trouble, it’s the things we...
The Truth About The Competition June 21, 2011 Say what you will about the competition- Just don’t say anything bad. The cardinal rule about not bad mouthing the...
iQ Universal Truth #3 – The Rules of The Insurance Game May 26, 2011 iQ Universal Truth #3 The Rules of The Insurance Game One way to look at the competitive arena of insurance...
Series: Natural laws as they apply to sales April 1, 2011 The natural laws which rule our universe are explained through physics, mathematics, chemistry, and other disciplines. These include Einstein’s theory...