LeBron James News

Are Tattoos Copyrightable? NBA Video Game Maker Sued for Using LeBron, Kobe Body Art

Take-Two Interactive Software Inc. has been hit with a copyright infringement lawsuit over its depiction of tattoos belonging to National Basketball Association stars LeBron James and Kobe Bryant in a popular video game. In a complaint filed on Monday in …

LeBron James and Value of Celebrity Insurance Ads

From a consumer perspective, what happens when a celebrity endorses different products in two advertisements that appear in the same magazine? Do you remember both equally? One better than the other? Neither? Katie Kelting, a marketing researcher at the University …