neurologists News

How Value of Past Products Influences What Consumers Will Pay

The value of the products consumers encounter influences how much they’ll subsequently pay for other items, according to new neuroscience research pointing to a previously undetected factor that affects consumer behavior. The study, which appeared in the journal Proceedings of …

Florida Researchers Find 40% of Retired NFL Players Had Brain Injury

More than 40 percent of retired National Football League (NFL) players in a recent study had signs of traumatic brain injury, according to medical researchers from Florida. The findings were based on sensitive MRI scans — called diffusion tensor imaging …