People Moves: Anhalt to Lead The General Following Sentry Acquisition April 2, 2025 Sentry Insurance announced that Pete Anhalt will lead The General following Sentry’s September 2024 acquisition of the brand from American...
Tennessee-Based The General Adds Radio Host Bobby Bones as Brand Ambassador February 14, 2019 The General Insurance has tapped nationally syndicated on-air radio personality Bobby Bones as the company’s newest brand ambassador. The General...
Former Farmers, AIG Direct, 21st Century Exec DeSantis Named President, CEO of The General January 18, 2019 Nashville-based auto insurer The General has appointed veteran insurance executive Tony DeSantis to the new position of president and chief...
Big Deal: Insurer Signs NBA Star Shaq as Brand Spokesman May 20, 2016 Tennessee-based nonstandard auto insurance provider The General has signed its first real-life brand ambassador and he’s a big one: NBA...