Howard Simkin is the Southeast Sales Manager for Insurance Journal and the National Sales Manager for Claims Journal. Howard grew up in Cherry Hill, NJ and went on to receive a bachelors degree from the University of Delaware in Business Administration / Marketing. He has proudly been helping others develop and improve marketing and advertising campaigns for 20 years.
Howard can be reached at 800-897-9965 x162 or hsimkin@InsuranceJournal.com. Many predict that mobile phones will outrun the world population in 2012, causing top marketers to brainstorm on how they can be part of the mobile revolution. A Google survey shows that, compared to desktop-based advertising (online), mobile can deliver …
Anytime a new advertising strategy is announced, it is worth a moment to reflect on its value. Watch this YouTube video: Ok, so this is obviously a funny parody, but I could not help thinking there is something to learn here …
Every marketer is aware of branding as a concept and a key component in marketing. It was taught to us in college and was proven beyond a shadow of a doubt with numerous case studies and experiments. Yet in today’s …
Does your company have web analytics software in place? If not, then let this be a wake-up call. You are not just missing an important component of your e-marketing campaign; you are neglecting an imperative piece of the digital marketing …
