I was recently talking with a regional wholesaler regarding her 2013 marketing plans. When we got to the topic of internet marketing and more specifically website banner ads, she told me they had tried it and it did not work …
Many predict that mobile phones will outrun the world population in 2012, causing top marketers to brainstorm on how they can be part of the mobile revolution. A Google survey shows that, compared to desktop-based advertising (online), mobile can deliver …
Anytime a new advertising strategy is announced, it is worth a moment to reflect on its value. Watch this YouTube video: Ok, so this is obviously a funny parody, but I could not help thinking there is something to learn …
Every marketer is aware of branding as a concept and a key component in marketing. It was taught to us in college and was proven beyond a shadow of a doubt with numerous case studies and experiments. Yet in today’s …
Does your company have web analytics software in place? If not, then let this be a wake-up call. You are not just missing an important component of your e-marketing campaign; you are neglecting an imperative piece of the digital marketing …
