Right Street

California Crackdown on Brand Advertising Hurts State’s Newcomers

By | May 16, 2017

  • May 19, 2017 at 5:32 pm
    SacFlood says:
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    No. Wrong. Misleading. Misses the point. Comm. Jones is just upholding the law. Prop. 103 says insurers can’t pass along the costs of advertising to consumers. Mercury tried to do so, but lost the case. Prop. 103 doesn’t differentiate between what kind of advertising, be it brand advertising, in English, in another language, be it directed to another culture, etc. Prop. 103 just prohibits insurers from passing on the cost of advertising to CA consumers. That’s a good thing. This article misses that point.



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