According to a new global survey conducted by France’s AXA Group American consumers are budgeting more for Christmas gifts this year than anyone else in the world — except the British.
AXA said that the “average employed U.K. shopper will spend the equivalent of $1,003 (approximately 778 euros, or £515) on Christmas gifts this year; the average American worker plans to spend $948.”
Shoppers in the U.S and the U.K. topped AXA’s ranking by a significant margin. Spanish respondents rounded out the top three, averaging approximately $617; the Japanese rank lowest among surveyed nations, averaging $101.
AXA’s survey, conducted in the United States by AC Nielsen, interviewed more than 800 American adults of all ages about perspectives ranging from holiday plans to financial and retirement planning. Around the world, AXA conducted more than 9,200 interviews in 15 countries worldwide. The Full results of the survey will be released in early 2005.
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